Wavemaker | Senior Digital
6 days ago
Description
Overview of jobWavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Digital & Analytics Planner to join us.
In this role, you will be responsible for delivering media recommendations and managing execution of campaign ideas across digital media channels in the APAC markets (SEA, NEA, ANZ). You will own day-to-day campaign management, ensuring smooth workflow and coordination with internal teams as well as externally with media owners and agency partners. Prior understanding & experience of digital platforms like Google Ads, Meta, DV360 preferred. At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to: Regional Client Lead
Best things about the job: You will work on various accounts which will challenge your critical thinking & project management skills Learn full media planning skills across all digital media channels from experienced account leads and specialists in digital. Learn and develop working platform knowledge across Search, Social, Programmatic & Analytics Opportunity to hone your experience in driving campaign excellence for well-known regional retail and B2B brands. Grow your potential in a team culture built on collective energy, passion, collaboration and support. In this role, your goals will be:
In 3 months: Build positive relationship with clients, media owners and agency partners. Acquire a good understanding of the accounts’ way of working, planning process, GroupM’s proprietary tools and other research resources and how it can be applied to formulate insights and campaign plans. In 6 months: Become the go-to-person for clients on campaign matters. Actively participate in clients meeting discussions. Own campaign implementation including digital performance monitoring and reporting. Competent in project timeline management to ensure timely delivery/campaign launch. In 12 months: Own campaign planning including proactive collaboration with various parties to develop compelling media solutions. Leading the development of quarterly buying reports and work closely with commercial and finance teams to build annual profitability reports What your day job looks like at Wavemaker: Work closely with the account and ops teams to ensure timely and correct campaign setups and provide recommendations on campaign performance optimisation Oversight and governance of reporting dashboard, while ensuring regular reporting is delivered on time and accurately across all regional markets with sound analysis and learnings Ensure that campaigns are tracked and measured based on agreed KPIs and media efficiencies Understand the client’s market position, develop and build relationships with clients, acting as first point of contact on day-to-day requirements Develop strong working relationship with key agency and media partners. This will include acting as the first point of contact for operational issues What you’ll bring: Prior experience in advertising industry (media agency, digital agency, creative agency, media owners) will be an advantage. You are a team player with good interpersonal skills and you thrive in an energetic and fast paced environment. You are analytical and rigorous in thought process: able to interpret client’s marketing objectives and challenges to formulate effective campaign solutions, develop insights, translate campaign data into meaningful learnings An affinity for numbers and experience in Excel is highly desired. You are eloquent in making presentations and comfortable in speaking up in group discussions About Wavemaker We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.We have one single attitude – Positive Provocation.Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.Our attitude of Positive Provocation is enabled by: The deep Knowledge we have of our clients’ business The confidence to Challenge what’s gone before The Support to go further than we thought possible We are a part of GroupM, WPP’s global media investment management company. Discover more on , and About Singapore GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
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