Senior Manager, Marketing Strategy, APAC SURG

1 month ago


Singapur, Singapore Edwards Lifesciences Full time

Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Dedicated to innovation, our Surgical business unit is focused on identifying and solving critical, unmet needs in cardiac surgery. In understanding the challenges of open-heart surgery, we partner with surgical teams to deliver modern technologies intended to enhance patients’ quality of life and expand their potential treatment opportunities. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

How you will make an impact:

• Identify, prioritize, and lead new technology/therapy initiatives, collaborate and communicate with relevant team in Corporate as well as BUs, medical and clinical experts, IP, legal, regulatory, sales and marketing team, develop business cases and determine market trends to substantiate long-term prospects, determine the feasibility of business and product development, hands on execution to upstream marketing and new product development, perform economic analyses on new or improved product opportunities. Develop and disseminate information on a continuous basis to all pertinent parties concerning the fulfillment of project goals and objectives.
• Conduct market research and feasibility studies to analyze the viability of alternative business development opportunities. Collect, compile, verify and analyze financial, competitive and other information about potential business partners; new market, products and services ; or other business opportunities so that senior management has accurate and timely information for making strategic and operational decisions.
• Responsible for key business development initiatives. Perform projects of complex scope. Develop new processes to meet project needs, and for designing projects to suit the financial, operating, legal, regulatory and operating criteria elements of a project. Conduct market research and feasibility studies to analyze the viability of alternative business development opportunities. Collect, compile, verify, and analyze financial, competitive, sales, marketing, and other information about potential business partners; new markets, products and services; or other business opportunities so that senior management has accurate and timely information for making strategic and operational decisions.
• Evaluate new strategic business opportunities, oversee market analysis, monitors industry intelligence, work closely with Business Units to explore organic growth options, understand deeply on strategy execution to further address continuous high growth of business.
• Drive the digital strategy and support the execution of digital marketing initiatives with innovative digital solutions to create effective and comprehensive multichannel solutions to enhance market development and strengthen the awareness of disease and innovative solution. Lead to expand market through holistic disease awareness and patient access program.


What you'll need (Required):
• Bachelor's Degree or Master's Degree or equivalent with minimum of 12 years of professional experience with excellent business and strategy development and hands-on Sales, Marketing, and Commercial areas in Medical device, Pharmaceutical and Lifesciences/Healthcare industry.

What else we look for (Preferred):
• Excellent knowledge and experience in market research projects, consolidating internal thoughts to compose RFP, assess external market research companies, incorporate findings from market research to 'make the market' with long term plan.
• Expert understanding and interpretation of complicated market dynamics, identify and quantify market potential, build business case with both business and financial analysis skills.
• Able to work in a matrix environment.
• Strong business acumen and analytic mindset.
• Good team player, self-motivated, result oriented, problem solver with strong ownership and leadership skills.
• Excellent written and verbal communication skills and interpersonal relationship skills including influencing and relationship management skills with ability to drive achievement of objectives.
• Strong influencing skills and ability to deal with government officials with skill and diplomacy.
• Recognized as an expert in own area with specialized depth within the organization.
• Strict attention to detail.
• Ability to establish foundation of credibility based on integrity and a track record of achievement.
• Proven stakeholder management experience in multi-national company.
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization.
• Ability to manage competing priorities in a fast-paced environment.
• Represents leadership on projects within a specific area interfacing with project managers, team and middle management.
• Consult in project setting within specific areas, interfacing with low to middle
management.

• Provides leadership to outsourcing partners on a task level, and may participate on small scale RFP.

• Strong communication, negotiation, coaching and facilitation skills.

• Good command of spoken and written English.

• Proven expertise on MS Office Suite and other relevant tools and applications preferred.

• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control.



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