Senior Executive, Performance Marketing

3 months ago

Singapur, Singapore Sephora Full time

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.  We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.

 

We are united by a common goal - to reimagine the future of beauty.

 

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).  

 

The opportunity:

Senior Executive, Performance Marketing

 

The Growth Marketing Team is a dynamic, passionate, and innovative group of digital enthusiasts, who are responsible for shaping and delivering Sephora’s digital presence and performance. Our customers are at the heart of everything we do, and we pride ourselves in always taking a data-centric approach to decision-making. 

 

As a Performance Marketing Senior Executive, you will own the decision, deployment, optimisation, and analysis of paid campaigns on measurable marketing channels. With Sephora’s ambitions in Asia, and the combined strength of retail & digital channels, this role represents an exciting opportunity to develop and own performance marketing strategy for the marketing. You will look after the Malaysia and Hong Kong markets, across multiple channels such as Google, Facebook, TikTok and more. 

 

You will shine here if you enjoy…

  • Having the full ownership of strategy and execution of paid campaign strategy including budget planning, optimizing, testing, reporting etc with the goal of driving revenue as well as customer acquisition 
  • Working closely with local, regional marketing teams, partner brands and other internal teams (i.e.: Ecommerce, Design, Production, Onsite, CRM, Business Intelligence, Data, Merchandising) to drive commercial campaigns 
  • Working closely with dedicated teams at vendors (Google, Facebook, Affiliates etc) to ensure digital practices are in place for optimal account performances 
  • Using data extensively to drive efficiencies in performance marketing (using Big Query, Google Analytics, Appsflyer data etc) 
  • Providing analytical solutions to improve decision-making on various channels 
  • Identifying and exploring innovative ways to drive performance through continuous tests and experiments of ad formats, mechanics, targeting and user funnels etc

 

We would love to hear from you if are/have…

  • At least 2-3 years of proven and hands-on Performance Marketing experience in Ecommerce, with a track record of driving revenue and growth 
  • Knowledge and experience working on platforms like Google and Facebook is a must, other platforms like Affiliates (Impact), TikTok, or Martech tools are a plus
  • Strong interpersonal skills to develop influential and collaborative relationships with various internal and external stakeholders 
  • Analytical and comfortable with numbers, with the ability to gather actionable insights and make strategic recommendations
  • Proficiency in SQL/Big Query or Javascript is a plus

While at Sephora, you’ll enjoy...

  • The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with
  • The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.

  • The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000 stores, are united by a common goal - to reimagine the future of beauty.

 

You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.

 

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.

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