[TRAPAC] Visual Merchandiser
7 months ago
Key Job Accountabilities:
He/she contributes to launch development, counter opening, and mega event/popup management, as well as
budget control.
Launch Development - Planning
PLV – manage newness & Institutional display design, concept adaptation, order forecast, production and allocation Visual – process cropping adaptation, planning with language strategy and validation Retro planning – implement launches following marketing calendar in a timely mannerLaunch Development - Execution
Counter update – organize all in store soft merchandising materials to enhance POS retail excellence consistently Promotions / HPP – execute project management from design à technical input à production à installation à rectification à report & record Guideline & Planogram – provide comprehensive display guidelines and planogram for operation team’s (RM / BA / agents) references on floor Report – maintain systematic photo report & records for presentation or review use Shop visit – conduct market visit in order to experience the execution and VM strategy in person & evaluate competitors’ performanceCounter Opening
Closely collaborate with Retail Design & Project Coordination teams Estimate opening costs of VM collaterals Integrate a precise list of VM materials for Project Coordination logistics arrangements Customize production of specific staging PLV Establish counter opening display guideline (indicating visual plan, PLV display guide and planogram) Update VM database, PLV allocation chart and visual list regularly to maintain accurate coverage of future launches Function as gate keeper to prevent Retail Design teams from various counter configuration’s developmentMega Event / Popup
Contribute VM expertise for PR / KOL / media purposed events Proceed project bidding to nominate appropriate vendors Provide technical and practical advices Participate factory check for structural review and QC Retail & Merchandising DepartmentCommunication Hub
Facilitate decision making through communication and negotiation Within Merchandising team – between RD & PE Within L’Oréal – between DMI / TRM / Asia Zone Within L’Oréal TRAP – between Marketing / Commercial / Finance / Purchasing / Strategic Business Development External – Contractors & vendors / Design Agency / Retailers / Airport AuthoritiesBudget
Formulate annual budget and review periodically PLV development for both newness & institutional (order from DMI / Asia Zone / local production) Counter update cost (visual printing, guideline and installation) Promotion cost (design, production, installation and photo shooting)Key Skills:
Master Retail Design Fundamentals
Expresses and decodes brand’s image/value & sense of purpose Understands & Integrates Market ‘specificities Understands customer path & shopper experience’s rules Leads design prospective & innovationDesigns Customer Centric Retail Concept
Uplifts brand’s visual identity to build customer centric retail concepts Creates and designs visual concept to animate in a consistent customer path, launches and catalogue Defines & ensures high quality standardsDelivers Operational Implementation with Excellence
Adapts the retail concept according to the distribution channel or customer profile Ensures technical and legal compliance regarding the production Cooperates with ° internal & external stakeholders to guarantee consistent retail experience Pilots & Monitors RD’s efficiency in line with timelines and budgetAct as a Business Driver
Guaranties the ROI of POS in line with business objectives Negotiates with retailers about staging and implementations Monitors POS performance and drives it according to local strategyRequirements:
Bachelor’s degree or above preferable in Visual Design, Visual Merchandising, or related discipline Minimum years experience in visual merchandising, strong in project management, PLV developments & budget management in retail industry, preferably travel retail. Candidates with more years of experience, can be considered for Senior role. Fluent in English and Mandarin (Read & spoken, to work with chinese counterparts) Proficient in Adobe Illustrator, Photoshop, Indesign, Microsoft Office Excel, Powerpoint and Sketchup Entrepreneur spirit, organized and detail-oriented, teamwork spirit ; able to work independently Puedes inscribirte en un máximo de tres ofertas en un período de días. No puedes retirar tu solicitud una vez enviada, así que asegúrate de elegir la posición que mejor se adapte a tus habilidades y aspiraciones.-
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