Regional Merchandising Manager
4 months ago
ECommerce Merchandising Manager
The E-Commerce Merchandising Manager supports the Direct-to-Consumer team by taking responsibility for the operation and optimization of the shopping experience and resulting sales growth. The E-Commerce Merchandising Manager will collaborate with other teams to develop and execute key merchandising initiatives, strategies, and business priorities.
- Own the development of site merchandising strategies and their day-to-day execution.
- Identify and execute upon opportunities for optimization of site search, product data, product sorting, filters/facets, product recommendations, up-sells/cross-sells, product taxonomy, and content strategies.
- Establish an SEO strategy to increase organic search traffic and work with cross-functional partners to execute.
- Utilize data-driven analysis, establish KPIs, and collaborate with cross-functional partners to inform decision-making processes and performance reporting.
- Work closely with the E-Commerce team to ensure the successful coordination and launch of new and refreshed products.
- Manage the merchandising calendar to accurately schedule website content and organize support for digital marketing efforts.
- Monitor product category performance to identify areas with growth opportunities.
- Prioritize implementing strategies and projects to maximize business performance and accelerate sales growth on the site
- Work with the Digital Marketing team to improve the customer's shopping and post-purchase experience on the site.
- Track changes in product assortment and ensure changes are reflected during site preparations.
- Perform quality assurance to ensure the accuracy of product data and promotional content daily and take responsibility for correcting and facilitating any fixes.
- Stay up-to-date with best practices, solutions, and strategies for web merchandising, e-commerce operations, and SEO.
- Provide administrative support for the E-Commerce team as needed.
Job requirements:
- BA or BS degree in Marketing, Business, or a related field
- Minimum 5 years experience in Fashion E-commerce or Appreal E-commerce
- Good product sensibility and ability to merchandise sites in a visually appealing way
- Demonstrates strong logical, quantitative analysis, and problem-solving skills
- Flexible and adaptive to changing priorities; able to organize, multi-task, and prioritize workload to meet deadlines
- Basic Knowledge of HTML/CSS, Photoshop, and other design or web development tools is beneficial
- Team-oriented with the ability to collaborate with partners across functions and levels
- Outstanding attention to detail and accuracy required; a thirst for learning and success
- Able to communicate in both English and Mandarin
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