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Monetization Strategy
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Strategy & Operations, Business Marketing, APAC
4 months ago
Team Introduction
Our team aims to connect with our client partners, industry stakeholders and drive growth for their businesses using TikTok's suite of products & services. We will work with cross-functional teams such as Product, Sales , Marketing, Trust & Safety, Global Marketing & manage an annual calendar for SEA Team to activate several touch points to communicate our core value proposition of a trusted entertainment platform that drives impact. Responsibilities- Collaborate across several cross-functional teams in order to support the development of the overall strategy for APAC Business Marketing.- Drive alignment across global, regional teams by setting up and maintaining the right cadence of the business, including managing key meeting agenda, Townhalls and QBRs.- Support bi-annual planning cycles and relevant prioritization and planning processes. - Regularly report on marketing activities, OKRs and results. Attend and contribute to departmental meetings and strategy sessions.- Develop and maintain a comprehensive marketing budget, tracking all marketing expenses against allocated funds and continuously allocation across various marketing channels to ensure maximum ROI.- Implement and oversee a budget governance process to ensure compliance with financial and corporate guidelines, as well as regular reporting on budget utilization.- Drill into the performance of our marketing channels to identify optimal Go-To-Market strategies and offer actionable insights to drive continuous channel optimization towards higher ROI.- Set up regular reporting on Go-To-Market strategies to track improvements against targets. - Drive strategic initiatives to optimally set up our organization and operating model and drive growth of the business.Minimum Qualifications: - 3-5 years of professional experience in marketing, communications, consulting or business strategy - Strong documentation, presentation, and communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels- Experience in handling projects end to end in cross functional environment- Understanding of international business and culture Preferred Qualifications: - Creative, outside-the-box thinker and strategist- A team player and collaborator, strong relationship-building and leadership skills- Versatile and dedicated to efficient productivity- Passion for TikTok marketing, and up for the challenge of building something from the ground up- Ability to thrive in a rapid, agile, and often ambiguous growth environment
