Executive / Senior Executive Business Analytics (Customer Experience)

1 month ago


Singapur, Singapore Singapore Airlines Full time

Job Description

The successful candidate will be part of the Buisness Analytics Department of Customer Experience Division.

Lead and develop customer-centric analytics initiatives (i.e. data ingestion, dashboards creation and enhancements, application of statistical and data science models)

- Collaborate with the data analytics squad and business units (BUs) to raise user stories and requirements, based on Agile Kanban methodology

- Perform analytics and statistical work using tools like Tableau, Alteryx, Python, Gen AI to gain insights and identify focus areas

Drive adoption and regular usage of the Tableau dashboards in Customer Datamart (CDm) portal among BUs and overseas stations

- Engage BUs and stations on their requirements to develop insightful Tableau dashboards

Apply analytics on business problems and hypotheses using Customer Datamart (CDm) data and other datasets to develop insights and recommendations for Business Units Collaborate with BUs on transversal initiatives to improve customer experience, and support the data analyses required Perform analytics on customer data to help them to improve customer satisfaction by identifying trends, main issues, focus areas Perform analytics on customer data to help them to increase revenue by identifying customer spending trends and patterns, demographics, etc Work with IT to extract the relevant data to assist BUs to perform analytics. Also with Data Engineers and Scientists to transform data and build data models for segmentation Produce succinct slides to show data charts/trends on focus topics and problem areas Clear presentation to BUs, key stakeholders on analytics findings


Requirements

Produce succinct slides to show data charts / trends on focus topics and problem areas Clear presentation to BUs, key stakeholders on analytics done. Proficiency in Tableau and Alteryx. Knowing Python, Gen AI and SQL will be an advantage. Analytical, problem solving, collaborative, presentation skills are essential.

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