Senior Regional Retail Design Manager

4 weeks ago

Singapur, Singapore Dyson Full time

About Us:

Dyson is growing fast, and our ambition is huge – more categories, more locations, and more people. Our technology is unique and complex, so it’s up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology. Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.

About The Role:

Dyson is on a journey to optimise its retail distribution and deliver a premium and consistent retail experience to every shopper at every touchpoint. Our role is to showcase the Dyson technology in a retail setting that delights customers and encourages them to get hands on with our products. In physical retail, our activity is divided between two main areas: Direct and Indirect, with the Indirect pillar being predominantly wholesale. In APAC we have more than 100 Direct doors, and over 4000 Indirect doors. 

With an estate of this size that continues to grow, consistency in execution and experience, benchmarking and tracking of profitability are more important than ever. The Senior Regional Retail Design Manager has creative oversight and accountability for all retail design across the APAC region. The role of Senior Regional Retail Design Manager will sit within our APAC Retail function, and will work closely with our APAC markets, UK-based Global Design and Retail Marketing function as well as our Singapore-based Global Retail team. You will partner closely with our Global design leads, collaborating to ensure that the latest and greatest Dyson retail design vision is consistently rolled out at an elevated level across the APAC markets.

Central to this role is the ability to understand, and strike a balance between, local market desires and our global creative vision, for which we have tight guardrails in place which must be adhered to. As the creative brand guardian for retail in APAC, you will be tasked with ensuring that our retail spaces deliver against our global guidelines and identity. Key areas will include the design development of Dyson Demo stores, and the application of our global fixture systems to specific indirect / direct retail locations in the region, new product launches in those spaces and overall 3D shopper journey collateral.

On top of design creation and adaptation, you will own and refine the ways of working process, driving efficiency at market level, sharing best practice cross-market and at a head office level. Furthermore, you will represent the region’s markets in the early-stage concept design phases of various projects, led by a UK-based Design Team. 

Within the Regional Retail function, you will work closely with our Implementation, Production & Rollout team and will report into the Director of Retail APAC, supported by a Retail Design Manager. You will have a dotted line into our Global Retail Creative Director.

Role and Responsibilities:

• Day to day management of a regional design team including, including design reviews, ideation, and prioritization.

• Creative accountability for new, updated (NPD) and refurbished Dyson Demo stores including, working to clear budgets and timelines. Ensuring that all designs consider the needs of the local market and are approved by the Global Design team.

• Creative oversight and accountability for the application of globally approved retail fixture solutions across the Indirect Retail estate working closely with the Global Design Team for Indirect Retail to ensure that fixtures incorporate the latest design thinking.

• Input on the creation, development and adaptation of globally generated retail assets to ensure regional / market relevance. Provide conceptual thinking whilst delivering commercially viable solutions. Be a source of innovation and inspiration to shape future design thinking.

• Define, own and refine a retail design way of working process focusing on the flow and dependencies between Group & Market. Think briefs, efficient amends / streamlining, version control etc.

• Be the design eyes and ears of the APAC region to brief market relevant requests into the Global Design Team; where possible, conduct market visits to understand retailer and competitor landscapes. Impose yourself upstream to ensure that centrally generated assets deliver for the APAC region.

• Maintain and update resource and status reports to ensure effective project management and upward reporting.

• Share best practice and feedback to relevant Global teams as well as markets. Be comfortable with presenting work at all levels.

About You:

• Over 10 years retail design experience in 3D and 2D.

• Experienced user of 3D CAD software; Sketchup, 3DS Max essential and Vectorworks.

• Experience in working in a complex matrix environment.

• Hands-on experience of retail development and production with an ability to communicate with vendors and review prototypes, samples, and production.

• Experience with design mock-ups to communicate with a range of stakeholders.

• Retail experience and an appreciation of the needs behind an effective shop per journey.

• Experience with creating and enforcing guidelines.

• Ability to work on multiple concurrent projects under pressure and to tight timelines.

• Demonstrable architectural experience, reviewing drawings.


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

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