Senior Manager, Marketing Partnerships Creative
1 month ago
Key responsibilities:
Support & mentor a team of creative managers to develop high quality partnership and Ads Marketing campaigns. Elevating the creative bar. Upskill the team and partner with agencies to develop highly innovative and effective content-driven solutions that extend our brand and title marketing efforts through partners. Establish a high quality creative team across the region. Build effective ways of working, budget & resourcing efficiencies and a regular cadence of learnings and best practices. Building a network of creative agencies & freelancers across the key APAC markets. Existing relationships with leading advertising agencies and brands across APAC markets is a bonus. Setting the creative strategy and ensuring business objectives are met over time. Overseeing partnership campaigns to ensure that the narrative throughout the campaign reflects the key strategic intent. On occasion, leading creative workshops, presentations, briefings and owning the feedback loop and output with partners and agencies. Creatively supporting the Ads Business through pitch decks, AVs, events, experiences & more. Closely collaborate with key XF partners including Content, Marketing, Production, Ads Marketing and Consumer Products.
Qualifications/Experience:
THE BASICS: 15+ years of track record in brand or consumer marketing at advertising agency, or in-house Creative team. Experience in Entertainment or Ads Marketing Creative is a plus. Experience in Korea and/or Japan is a plus. STRATEGIC PLANNING: Connector of dots, able to scan through data, behaviours, comms plans, consumer research to find partner insights and content insights and bridge them in the right sweet spot to create the most fertile territory for great ideas to flourish. CREATIVE THINKER: A media-agnostic thinker who can ideate for any space and impact the right audience. Knows how to get to great work and brings a fresh perspective to the way people connect with culture, content and brands. CREATIVE LEADER: A selfless creative leader & strong storyteller who can shape and pitch creative concepts. Lead the thought process with a stunning creative team, the partner and agencies in all aspects of the program - from initial briefing, creative strategy, big idea and production. PROJECT MANAGEMENT: A creative shepherd and problem solver who is able to drive multiple projects from start to finish and turn cool ideas into reality. Knowledge of production with the ability to execute flawlessly. Doesn’t hesitate to get into the details, and does not lose sight of the broader strategic intent. CLEAR & CONCISE COMMUNICATOR: We are looking for a fluent English speaker with excellent communication skills, who is comfortable collaborating with multiple internal cross-functional teams and confident in influencing external senior stakeholders. Knowledge of other Asian languages is a plus.
Personality Attributes:
Curious and creatively-minded in every way. Entrepreneurial and selfless collaborator who is selfless and goes beyond roles and titles to get great work done. Able to give and receive feedback positively, and see the value of different perspectives. Able to think and act with agility. Capable of being impactful without the support of a large team of direct reports. Demonstrates strong judgment in the face of ambiguity. Flexible and adaptive to evolve the role based on our business needs. A natural and deep affection for movies and television and the role of entertainment in today’s media landscape. A desire to thrive in our unique . We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.-
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