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Senior Content Manager

1 month ago

Singapur, Singapore Starcom Full time

Job Description

3 best things about the job:

You will be the architect of brand’s content strategy by leveraging on consumer and cultural insights to architect a comprehensive content strategy encompassing traditional media, digital channels (social, content, audio), on-ground activations, gaming, influencer marketing, celebrity partnerships, out-of-home advertising, and more. Being a north star to meaningful and compelling partnerships. Provide strategic direction to media teams and external partners on conceptualizing, developing, and executing content initiatives. This includes fostering successful IP (intellectual property) partnerships, influencer collaborations, and celebrity integrations.  Championing brand narrative and be a stickler on quality. Work closely with creative partners, media teams, and third-party vendors to craft a compelling brand narrative. Your leadership will ensure high-quality delivery and flawless execution across all content endeavours.

In this role, your goals will be:

In three months, you should be owning the brand’s content narrative:

Be fully immersed in content strategy, audience understanding, cultural context & campaign execution. Developed content strategy across multiple touchpoints with the help of the media teams and 3rd party content partners. Develop strong rapport with client team & media teams, working collaboratively and inspiring creative work.

In six months, you are an experienced content and innovation architect:

Proactively thinking on brand challenges and opportunities to build content strategy, whilst having a keen eye on execution. Bringing the best of media partnership/associations & be the go-to the person for the client on future/emerging experience opportunities. Be confident to build award worthy innovations with key media partners/clients.

In 12 months, you are able to grow brands and craft award winners:

Develop new products with media partners and award winning campaigns. Develop templates/frameworks and the necessary rigour to have a clear process and build case studies. Have strong business acumen to build existing client businesses into year 2.

What your day job looks like:

Morning: Dive deep into consumer data and cultural trends to identify brand opportunities. Craft compelling briefs based on insights, ensuring alignment with brand challenges and local nuances.

Afternoon: Collaborate with media teams, guiding them on your vision and refining their ideas. Mentor the team to become proactive strategists and deliver high-quality work on time.

Throughout the Day: You're the resident content guru Answer questions, share expertise, and inspire innovation across all content efforts.

Qualifications

Let us help you unleash your Inner Rockstar:

Do you crave a role that lets you channel your inner rockstar and turn up the volume on creativity? If so, then grab your air guitar and listen up

We're on the hunt for someone who's passionate about content and gets a genuine thrill from unearthing the most epic marketing ideas ever.

Think you've got what it takes? Here's what makes our ideal candidate a legend:

Creativity & Curiosity: You're a walking idea factory, with a knack for spotting the unexpected and thinking outside the box. Collaborative Powerhouse: You don't operate in a silo. Working with others is your superpower, and you can rally the troops to turn even the wildest ideas into reality. The Entrepreneurial Spirit: New ideas? Bring 'em on You're not afraid to challenge the status quo and find a better way. Think of yourself as a disruptor with a cause. Storytelling Superhero: You've got the skills of a master jedi. Visuals, words, presentations? You wield them all like a pro, packaging your ideas into stories that captivate and convert.

This is more than just a job, it's an adventure If you're ready to ditch the ordinary and rock the content stage.

Minimum qualifications:

Proven Track Record: 7-8 years of experience developing media/content integrated brand solutions for blue-chip clients. Consumer Whisperer: Possess a deep understanding of CPG, Government and Financial brands and consumers, being able to drive content strategies for meaningful engagement. Master Networker: Demonstrate strong relationships with third-party media houses, networks, freelancers, communities, and strategic thinkers to build a powerful partner ecosystem. Project Champion: Exhibit a proven ability to own projects, drive solutions within deadlines, and motivate diverse teams to achieve a common goal. Collaborative Leader: Show strong collaboration skills, championing both the brand's vision and the team's ideas for optimal outcomes.

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