Senior/Content Specialist

4 weeks ago

Singapur, Singapore Crypto.com Full time
About the Role: We seek a highly motivated, passionate individual to join our Global Brand Studio as a Senior / Content Specialist. As part of the team, you'll have the exciting opportunity to develop, maintain the brand's voice, and contribute to the growth of one of the world's most rapidly expanding brands. This individual will support ’s Marketing and other teams, responsible for creating and maintaining the copy and content standards across various touchpoints. 

Responsibilities:

You are a writer first and foremost. You need to create conversion-oriented copy for various teams, including Product Marketing, Product and Research. You also need to conceive and execute new concepts to achieve brand and business objectives and drive the company development through copy and content  Proofread and edit cross-company assets to ensure consistency with the Style Guide Assist in ideation, research, and other aspects of the content creation process to produce effective and compelling communications that connect with users Implement and refine current brand guidelines to ensure readability, consistency in style, and adherence to the company’s language and tone of voice Use data to optimise copy for branding, marketing, CRM and different types of advertisements.  Support ad hoc writing-related projects and tasks as needed  Copy deliverables include but are not limited to campaign, blog posts, social media posts, research reports, emails, newsletters, whitepapers, advertisements (digital and offline), websites, mobile and web products screens, push notifications, onboarding and help materials

Requirements:

BA/BS degree in English, Journalism, Technical Writing, Communications, or a related discipline 2 or more years of experience in a creative, brand, product, or content writing role with proven success in translating brand messages into effective communications  A portfolio with diverse writing samples demonstrating an aptitude for producing clear, original, and impactful copy across a full range of creative formats digital, print, web, mobile, social, etc.) Exceptional command of English with an unwavering eye for detail, language, and flow  Experience in data analytics is an advantage  Knowledge of SEO, content creation, and marketing writing Experience in cryptocurrency and Web3 will be a considerable advantage

Key Competencies:

A strong understanding of crypto culture Uses our products and is familiar with competing products. A fast learner with a “get things done” attitude Self-motivated and proactive, able to work independently and as part of a team. Passionate about producing outstanding content and user experiences  Creative with an adaptable writing style  Ability to quickly interpret copywriting briefs and grasp project requirements  Resourceful when it comes to problem-solving Comfortable with handling several projects at once and working independently under tight deadlines Great interpersonal skills and a team player Pro-active with an eagerness to learn #LI-RL3#LI-MidSenior#Hybrid

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