Global Gaming Activations, APAC/METAPEEF

4 weeks ago


Singapur, Singapore TikTok Full time

Team Introduction

The TikTok App Ads and Gaming team is part of the TikTok Monetization Product organization and is responsible for building advertising products for app and gaming clients on TikTok. Our vision is to make TikTok the leading platform for app and gaming marketers to acquire, retain and monetize users by building products that support unique vertical needs, new monetization models and different stages of the app lifecycle. Responsibilities- Based on a strong knowledge of trends in the mobile marketing industry particularly in Gaming and App Services to affect the strategy/direction of product solutions- Partner with Sales leadership, Business Marketing and Product Marketing Managers to set long-term objectives and develop go-to-market strategies for app ads adoption and growth- Collaborate with our gaming product and solutions team to build customer-centric solutions for our advertisers in APAC / METAPEE markets- Develop programs and activations through the lens of clients to drive business outcomes for our clients and be accountable for revenue growth alignment with Sales- Partner closely with sales teams and utilise data proficiently to deeply understand pain points, formulate business requirements and prioritise solutions to influence the direction of product development.

- BA/BS degree or above- 2+ years of product marketing or product management experience with digital ad products - 3+ years of experience in the digital advertising industry in a measurement capacity- Strong knowledge of app measurement industry&solutions (SDK, SKAN, 1P/3P attribution, MMP and experience working on qualitative and quantitative measurement of marketing campaigns.- Excellent communication, presentation and analytical skills. Ability to build strong compelling narratives and ability to simplify marketing messaging to resonate with different audiences- Ad Attribution experience with a technology company, media agency, consulting firm preferred
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