Regional PR Assistant Manager
6 months ago
Company Description
WE ARE MORE THAN JUST A CLOTHING BRAND; WE ARE ON A MISSION TO TRANSFORM THE FUTURE OF FASHION
Are you looking for a company that pushes the boundaries and creates a community inclusive of everyone? A shared vision beyond only us?
If you answered yes, why not join us? This could be your first step towards a new and exciting career at COS We are now looking for a Regional PR Assistant Manager to join our Singapore team on a full time permanent contract.
: Since our launch in 2007 we have opened stores and sell online in over 40 countries worldwide. Our collection offers elevated essentials, iconic pieces and innovative design. The creative soul of the brand is visualised through our storytelling, seasonal runway shows and connect with contemporary culture to create an experience beyond the expected. From the beginning, our design ethos has always put lasting style, quality and sustainability first. Today 92% of the materials in our collection are more sustainably sourced.
Job Description
As the Regional PR Assistant Manager, you are responsible for press communication and activations to drive brand awareness, traffic, as well as building media relationships. In this role, you adapt global brand initiatives for regional markets to secure press coverage, media engagement, while growing the brand community across all digital and physical channels.
What you will do:
Lead PR agencies in the relevant markets to ensure that opportunities are maximized and manage the media enquiries Work with Regional PR Manager, develop and implement localized communication/PR/media relations strategy for the markets Establish workflow and asset co-ordination to provide the local PR agencies with all relevant brand info and strategic updates such as PR plans, press releases, imagery, samples, seeding plans, and suchlike Work with affiliate Marketing Team to support with the influencer strategy and seeding across the defined markets Manage sample movement regionally and be the point of contact for regional PR teams, agencies, and Showroom teams Collaborate with local teams to identify suitable celebrities and KOLs for each campaign to meet brand objective and business goal Support the local teams and agencies to implement press gifting and seeding strategies Monitor and track results against KPIs and produce weekly, monthly and quarterly reports for relevant projects
Qualifications
Previous experience working in a similar level and position across fashion / luxury / lifestyle PR or communications Experience working across Asia Pacific region Strong network with PR agencies, media, celebrities and influencers Maintain curiosity & sensitivity to market climates and key consumer trends, especially in fashion A good team player with interpersonal skills, positive attitude, independent, responsible and self-motivated Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) Excellent written and verbal skills to communicate with international teams Fluency in English and Mandarin, any additional Asian languages would be advantageous
Additional Information
When you first join COS, you will have a full introduction, excellent training, and a team that will support you during your first days, weeks and months. In addition to this you will also receive lots of fantastic benefits including.
Global Employee staff discount Annual Wage Supplement Minimum 18 days annual leave Group term life insurance, Dental, and Mental wellness care Birthday Leave-
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