Client Executive, PR
1 month ago
As a Client Executive, you are responsible to implement PR activities on a day to day basis to support account management. As a curious person and fast learner, you learn about our clients’ industries quickly, and keep up with trends and current events to advise.
Responsibilities
Account Management
Day-to-day management of account, including WIP meetings, according to agreed programme and scope of work
Fully familiarise oneself with clients’ business and related industry, client contacts, and clients’ internal communication processes
Prepare client monthly activity reports detailing all activities carried out for the month
Ensure all materials and reports submitted to clients are timely, accurate, error-free and approved by account lead (account consultant or director)
Brief and manage third parties e.g. designers, photographers, event companies and vendors
Assist on event research and planning, logistics co-ordination
Manage and oversee client events and functions
Serve as account lead, manage client contact and correspondence
Assist on budget and costing research
Manage media monitoring and compile media clippings
Conduct media pitching
Build and cultivate relationships with the media and influencers
Client Management & Strategy Counsel
Support research on client business and industry (e.g. competitor analysis, industry issues and trends)
Assist in media training of clients
Understand the media landscape (e.g. knowing top media titles / journalists relevant to clients)
Content Development
Research and assist in development of content (e.g. press releases, FAQs, media briefing materials, client briefing books, presentation decks, social / digital content, speeches / talking points, message house, editorial calendar)
Adapt and customise content for different audience and formats
Create hooks and create media / audience appeal (e.g. strong pitch, headline, caption)
Use narrative and composition skills to tell a story
- University degree with an internship or 1 year relevant experience in communications / marketing
- Good communication skills
- Able to work in a fast paced environment
- You are familiar with the most popular traditional and Social Media channels and reach target audiences effectively for our clients.
- Any additional skills, like Photoshop, as well as photography and videography, Google Analytics and Facebook/Instagram/LinkedIn Insights, are highly welcomed as well.
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