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Communication & Content Strategist

4 months ago

Singapur, Singapore Amway Inc. Full time
  • Develop and execute communications and content strategies aligned with business objectives not limited to managing editorial and social content calendars, content planning and distribution.
  • Collaborate with cross-functional teams, including marketing, sales, and other departments, to align content with overall business strategies, product launches, ABO centric communications and other initiatives.
  • Plan, curate, and oversee the creation of high-quality, relevant, and engaging content, including management of freelancers, content creators and vendors to fulfil strategy’s content needs to drive traffic, engagement and leads.
  • Ensure communications and content aligns with brand voice, tone, and messaging guidelines; monitor and maintain content quality and consistency across various communications and social channels.
  • Always with content optimization for search engine optimization (SEO) in mind and lead content creation across a variety of formats, including blogs, whitepapers, videos, emails, social posts, ad copy, landing pages, guides, and more.
  • Identify, evaluate and implement content opportunities, partnerships and initiatives to meet strategic business objectives.
  • Plan and manage content distribution to online, offline and social media platforms to increase web traffic and engagements.
  • Monitor and assess qualitative and quantitative performance of content and conduct content audit on a periodical basis using data analytics and ABO / APC focus group studies.
  • Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing.