Manager, Product Marketing

4 months ago

Singapur, Singapore Singtel Full time

At Singtel, our mission is to Empower Every Generation. We are dedicated to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of Belonging, to make meaningful Impact and Grow both personally and professionally. By joining Singtel, you will be part of a caring, inclusive and diverse workforce that creates positive impact and a sustainable future for all.

Be a Part of Something BIG

Are you a dynamic and results-driven professional with a passion for product marketing? Do you have a knack for understanding market trends, consumer behavior, and creating innovative solutions? If so, we want you to join our team as a Product Marketing Manager for Broadband and Fixed Voice Solutions.

Overview

The Singtel Consumer Fixed and Broadband business is rapidly expanding its range of consumer networking equipment with the introduction of new WiFi standards and the shift to new Fibre symmetrical network technology. At Singtel, we have introduced tiered service levels and products to cater to different segments of the residential Broadband and fixed voice market.

As a Product Marketing Manager, you will play a key role in driving the success of our products in the market. You will be the business driver of our product strategy, and the person to define and deliver innovative products and campaigns to excite the market.

Make an Impact by

Drive the growth of Broadband and fixed voice subscription and related plans and products to the relevant consumer segments. Plan, Execute and Manage the product plans and roadmap for various consumer segments Market trend and competitor analysis Analysis of consumer behaviour and needs Manage promotions, pricing and positioning Develop Time-to-Market plans and ensure End-to-end product management to drive higher product and services penetration Spearhead cross-functional teams not limited to trade marketing, sales, marketing communications, digital performance and product development to craft products and services that exceed market expectations. Be able to build and defend business cases and evaluate financial impact of solutions Plan, develop and manage marketing programs and campaigns, using the broad spectrum of marketing activations to engage and build mindshare to support marketing strategy and business plans. Evaluate the performance and ROI of marketing campaigns. May undertake business development initiatives and work with external stakeholders (from vendor and production evaluation, negotiation, contracting, procurement to supply chain management) to launch and drive take-up and customer penetration. Track and analyses weekly and monthly key financial and performance indicators to ensure the respective products and initiatives are on track to hit the P&L and business case targets.

Skills for Success

Bachelor’s degree in any discipline Min 3-5 years of experience in product marketing, business/product development or product management with P&L focus Strong, demonstrated analytical skills Good business acumen, able to bring the story behind the numbers Advanced knowledge in Microsoft Office skills Proficient in project management, process-thinking and customer experience matters Good teamwork skills, is driven and enthusiastic Good track record for getting things done Creative, highly motivated resourceful, independent and has strong interpersonal skills

Rewards that Go Beyond

Flexible work arrangements Full suite of health and wellness benefits Ongoing training and development programs Internal mobility opportunities

Your Career Growth Starts Here. Apply Now

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.

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