Marketing & Admissions Specialist (Focus On Student Recruitment and School Branding.)

**Job Vacancy: Marketing & Admissions Specialist**

**Position Title**: Marketing & Admissions Specialist (Focus on Student Recruitment and School Branding)

**Location**: Singapore

**Employment Type**: Full-Time

**Job Overview**:
Impact Family International School is seeking a dynamic and results-driven Marketing & Admissions Specialist to lead student recruitment efforts and enhance the school’s brand presence. This role requires expertise in marketing, digital outreach, and admissions management to drive enrolment and create a seamless experience for prospective families.

**Key Responsibilities**:
**Marketing and Brand Management**
- **Develop and Execute Marketing Strategy**: Design and implement a comprehensive marketing plan to raise brand awareness and attract prospective students.
- **Content Creation**: Develop high-quality marketing materials, such as brochures, videos, newsletters, and social media posts, to showcase the school’s programs and values.
- **Event Planning**: Organize open houses, school fairs, virtual tours, and community events to engage prospective families.
- **Brand Positioning**: Ensure consistent branding across all internal and external communications.

**Admissions Management**
- **Prospective Student Engagement**: Serve as the primary contact for inquiries, providing detailed information on the school’s curriculum, admissions process, and student experience.
- **Tours and Interviews**: Conduct school tours, admission interviews, and orientation sessions for prospective families.
- **Admissions Events**: Plan and execute information sessions, webinars, and other activities to support recruitment efforts.

**Relationship Building and Community Outreach**
- **Community Engagement**: Establish relationships with local and international communities, businesses, and expatriate groups to promote the school.
- **Agent and Consultant Relations**: Collaborate with education agents and consultants to extend the school’s reach, particularly in international markets.
- **Alumni Relations**: Work with alumni to support recruitment through testimonials and success stories.

**Data Analysis and Reporting**
- **Market Research**: Conduct competitive analysis and research to identify trends and opportunities.
- **Enrolment Targets**: Develop forecasts and strategies to meet student recruitment goals.

**Collaboration and Team Leadership**
- **Cross-Department Collaboration**: Coordinate with academic staff, leadership, and external partners to align messaging.
- **Team Management**: Lead a small team (if applicable), providing guidance and support for marketing and admissions activities.
- **Vendor Coordination**: Manage relationships with marketing agencies, designers, and content creators.

**Compliance and Best Practices**
- **Admissions Compliance**: Ensure that the admissions process adheres to relevant regulations and best practices.
- **Brand Guidelines**: Maintain brand consistency across all promotional materials.

**Skills and Qualifications**:

- **Educational Background**: Bachelor’s degree in Marketing, Communications, Education, Business Administration, or a related field.
- **Experience**: Minimum 3-5 years in a similar role, preferably in an educational setting or international organization.
- **Communication Skills**: Exceptional verbal and written communication skills, with the ability to present the school compellingly.
- **Digital Marketing Proficiency**: Strong understanding of social media, SEO, content marketing, and analytics.
- **Customer Service Orientation**: Ability to engage effectively with diverse families and students.
- **Organizational Skills**: Strong project management skills with the ability to handle multiple priorities.
- **Cultural Sensitivity**: Experience working with multicultural communities.

**Key Performance Indicators (KPIs)**:

- **Enrolment Numbers**: Meeting or exceeding annual enrolment targets.
- **Lead Conversion Rate**: High percentage of inquiries converted to enrolled students.
- **Brand Engagement**: Growth in social media following, website traffic, and engagement.
- **Event Success**: Attendance and positive feedback from admissions events.

**We Offer**:

- **Competitive Salary**: Salary range of SGD 3,300 to SGD 4,000.
- **Professional Growth**: Access to ongoing training, workshops, and career development opportunities.
- **Supportive Environment**: A collaborative and innovative work culture.

**How to Apply**:
Pay: $3,300.00 - $4,000.00 per month

Schedule:

- Day shift
- Monday to Friday

Work Location: In person

Application Deadline: 21/02/2025