Digital Marketing Specialist

**About the Company**

Expanding overseas market, looking for talents. We're a rapidly expanding beauty brand based in Singapore and we are looking for a creative who will be involved from conceptualisation to the delivery of interesting stories and content, translating into valuable leads. For 20 years, we deliver quality products and services, we share joy and success.

Ice's Secret is a skincare brand founded by industry veterans to provide fuss free and simple skincare that truly works. Skincare that is backed by science, advanced technology and strong R&D. Known for its sustainable results within 7 days, Ice's Secret has expanded rapidly since its birth on e-commerce. Homegrown Singapore brand set to go global.

**The Role**

We're looking for someone to be responsible for contributing to the growth strategy across digital channels under the company. As a part of the expansion, this role will play a pivotal role in the development of the brand and reaching new customers in our focus markets by leveraging on social media marketing, SEO and growth marketing. Fast career trajectory — if you're looking for a career not just a job, this is exactly where you should be.

**Responsibilities**
- Develop a deep understanding of our target audience and the customer journey in order to reach and convert the right audience by leveraging on growth marketing and SEO
- To strategize, plan and execute new customer growth initiatives
- Define and implement growth strategies to drive customer acquisition while managing ROI and efficiency constraints
- Leverage data and analytics to find new growth & optimization opportunities and identify key drivers for customer acquisition
- Translate analytics and insights into actionable. Measure and communicate the effectiveness of growth initiatives, and channels performance

Drive customer acquisition and reach the most relevant audience:

- Drive strategy and execution of all paid advertising channels (Search, Social, Programmatic Display, Affiliate) and be responsible for all performance marketing KPIs across markets; work closely with all of advertising/ technology partners (e.g. Google, Facebook etc.) to implement best practice of full digital advertising setup to achieve optimal growth and efficiency
- Report regularly to optimise the performance of campaigns across markets and share insights across all levels, and identify opportunities for growth
- Measure, analyse and report performance of paid, affiliate and onsite channels and support management in driving channel mix and budget decisioning
- Determine areas of opportunity, design experiments, incrementality tests and present data-driven recommendations for traffic growth and new customer acquisition in an agile manner.
- Strategize and plan new initiatives with data and analysis of user behaviour to create segmented campaigns with relevant content, and improve on them with regular testing
- Contribute to SEO strategies with the broader growth team and tech team which encompasses technical audit and onsite performance to increase organic search traffic and rankings
- Work with cross functional teams to optimise ad creatives and audience targeting t

**Main KPIs**
- Increased Traffic and conversions
- Improve customer retention
- New Customer Acquisition & leads
- CAC / Marketing Efficiency (e.g. ROAS)
- CLTV/Payback
- Revenue from the growth marketing channel
- Provide analytical reporting of campaigns to stakeholders

**Requirements**:

- Data centric mind
- Interest in growing the brand, having passion and believe in the company’s mission and vision.
- An ability to think & work strategically and systematically
- A self-starter, resourceful, proactive and hands-on approach. Get it done right, and fast
- Experience in e-commerce/ FMCG industry
- At least 2 years of relevant work experience preferably in paid search, social and display
- BA/BS degree in business, marketing, communications or other relevant fields
- Expert knowledge of performance marketing and web & mobile analytics tools
- Proficient in Excel and data analytics tools
- Strong and effective communicator and a reliable team player

**Benefits**
- Performance Bonus
- Skincare, Haircare Product Incentives
- Staff discounts

**Qualifications**
- Bachelor's degree or equivalent
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Experience with SEO and SEM Strong written, verbal and collaboration skills

Pay: $2,800.00 - $3,800.00 per month

**Benefits**:

- Employee discount

Schedule:

- Monday to Friday
- Weekend availability

**Education**:

- Local Polytechnic Diploma (preferred)

**Experience**:

- Digital marketing (preferred)
- Social media management (preferred)
- Local Polytechnic Diploma (preferred)

Work Location: One location