Director of Marketing Communications

2 days ago

Singapore UOL CLAYMORE INVESTMENT PTE. LTD. Full time

**Be part of the pre-opening team of PAN PACIFIC ORCHARD SINGAPORE, a stunning icon of biophilia and sustainable hospitality.
Reporting to the Director of Sales & Marketing, the Director of Marketing Communications is responsible for planning, directing, and implementing the Hotel’s marketing communications strategy and activities to amplify the revenue opportunities for the Hotel. He/She is to drive both strategic initiatives and tactical activities to enhance awareness and revenue, through consistent, effective and timely communication and outreach across print, social and digital media, in alignment with the Hotel’s brand standards.

**PRIMARY RESPONSIBILITIES**
- Develop and execute an integrated marketing communications plan for the Hotel and collaborate with internal key stakeholders to co-develop communications plan suited for each key revenue areas.
- Manage digital marketing strategy and its tactical activities for the Hotel’s brand to optimise user experience.
- Curate Hotel’s website content to ensure relevance and effectiveness. Ensures that photography, videography, copywriting, external/internal hotel content and communications are in line with Hotel’s brand standards.
- Manage social media content, drive campaigns and cultivate engagement across different channels.
- Prepares promotional press releases on personalities and noteworthy events of the Hotel.
- Attends to client/media complaints, requests, and enquiries and, coordinates handling with departments concerns.
- Manage marketing communications budget and advertising and promotion spend. Measure effectiveness of all marketing communications activities and initiatives and recommend improvement plans.
- Coordinates and supervises the production of printed materials and direct photographers commissioned to take pictures of VIPs, shows etc.
- Provides information in a timely manner to other departments on activities within and outside the hotel which may be useful when dealing with guests.
- Act as the Hotel’s and liaison with the Media and coordinate with VP, Brand Marketing and Communications where relevant for issues that impact the Group.
- Maintains regular contact with media and host site inspections for press conferences, activities, visiting media and journalists
- Responsible for maintaining and updating the media listing for sending to trade, group and consumer publications on a regular basis, press releases covering special events, promotions, etc.
- Maintains clipping flies pertaining to the Hotel’s advertising and publicity based on daily perusal of media and provides the same to the General Manager.
- Maintains digital photographs/slides library.
- Liaise with Brands team at Corporate office on matters affecting Brand and Corporate image.

Note:
Pre-Opening work location will be at 7500A Beach Road, #03-301, The Plaza, SIngapore 199591

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