Marketing and Communications Manager, Middle East

Marketing and Communications Manager, Middle East & Asia, Wärtsilä Energy
- We are always on the lookout for a talent with a growth mindset - are you the one?
- We are looking for a **Marketing and Communications Manager**with a main responsibility in planning and executing marketing and communications activities in Middle East & Asia. The preferred location for this position is Singapore, Helsinki or Vaasa.

**Your role and responsibilities**
- Develop understanding of the local energy markets, competitive landscape, customer segments, key customer accounts and Middle East & Asia business strategy as a foundation for the marketing and communications plans and activities.
- Contribute to the development of the marketing and communications strategy and plans for Middle East & Asia.
- Plan and execute marketing and communications activities in the focus countries in Middle East & Asia, based on strategic business priorities and objectives as well as Middle East & Asia marketing and communications strategy. Activities include for example:

- Contributing to defining value propositions and key messages for customer and other stakeholder segments.
- Planning and executing integrated marketing and communications campaigns leveraging for example targeted digital marketing, PR & media relations, events and thought leadership activities.
- Planning and executing targeted digital marketing campaigns including for example organic social media and paid advertisement.
- Creating high-quality tailored, targeted content for identified target groups. When applicable, utilising existing global materials and concepts and efficiently localising them to fit the focus markets’ context.
- Producing and localising marketing and sales assets for different channels.
- Creating thought leadership content together with local thought leaders and supporting local thought leaders with their communication activities.
- Planning and executing proactive media work with local communications agencies.
- Planning and organising Wärtsilä events and participating in key industry conferences.
- Support building brand awareness and positioning Wärtsilä Energy as an energy transition thought leader in the target markets in Middle East & Asia.
- Support market development and sales and create demand for Wärtsilä Energy’s solutions by educating target customers and other key stakeholders and demonstrating the value of Wärtsilä solutions and services.
- Propose forecast for your marketing and communications activities and regularly follow up the budget and costs.
- Follow up and measure the performance of your marketing and communications activities based on Energy marketing and communications metrics and KPIs, striving for continuous improvement and excellent results.
- Closely collaborate with key Middle East & Asia business stakeholders, especially Growth & Development and Area Sales, and ensure alignment of your marketing and communications plans and activities with business priorities.Manage and guide external partners needed for your local marketing and communications projects, events and media work.**Requirements for the position**:

- A master’s or bachelor’s degree in marketing, communications or other relevant field of study.
- A minimum of 5 years working experience in marketing, communications or related work.
- Experience in international B2B marketing, digital marketing, external communications and media relations and working with cross-cultural teams.
- A strong interest in the energy transition and energy sector in Middle East & Asia.
- Creative and curious mindset and willingness to explore new ways of doing things.
- Excellent content creation and storytelling skills and a strong visual eye.
- Ability to convert complex, technical topics into compelling and easy-to-understand messages.
- A demonstrated ability for conceptual thinking and strong planning, project management and prioritisation skills.
- Fluency in English with strong verbal and written communication skills.
- A can-do attitude and drive for results. Excellent collaboration and stakeholder management skills.- Experience of working in the energy industry.
- Experience in managing external partner agencies and freelancers.
- Interest in and ability to adapt locally relevant marketing tactics, tools and platforms. A business-oriented mindset and the willingness to continuously learn and improve.**Why you and us?**

**You are valued - as your true self.**At Wärtsilä YOU matter. We value diversity and are committed in supporting inclusive work community.

**Your growth is supported.**We believe in continuous learning & teamwork. Wärtsilian community has your back when it comes to development opportunities - so you can develop beyond your potential.

**You get to make a difference.**Innovation and sustainability are important for us. Every day, we - Wärtsilians - put our hearts and minds into enabling sustainable societies through innovation in technology and services into r