Funnel Specialist
1 week ago
**Job description
Guide the website and app teams, ensuring best practices for user experience is followed.
In charge of full digital funnel from discovery to retention, reducing pain points and drop-offs.
Responsible for building out user funnels and providing improvements.
Expert at understanding and anticipating the client’s pain points to more effectively automation and optimize the user experience.
**Key Objective of Role
Accountable for maximizing the value of the digital funnel
Key Responsibilities
Your primary responsibilities, but not limited to:
- Responsible for user journey optimisation for both web and app products
- Full digital funnel optimisation, from discovery to retention
- A/B testing user-interfaces and user flows
- Technology to measure and enhance customer experience
- User experience personalisation on both web and app
- Ensuring user journey is FCA / FSA compliant while following least restrictions
- Ensuring both UX design and CX best practices are followed
- Reporting and insights provided for all UX and CX
- Mapping user journeys
- Identifying customer pain points, then Initiating and owning product improvement projects
- User journey process automation
**Requirements
- Fluent in English
- Proven work experience with digital funnel optimisation and UX design for 4 years
- Proven ability improving revenue and conversion rate to KPI’s
- Good understanding of financial regulations (FCA/FSA)
- Outstanding communication, presentation and leadership skills
- Excellent organizational and time management skills
- Sharp analytical and problem-solving skills
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