Lob & Event Management Senior Specialist

**Bring out your best** **Key Responsibilities & Tasks** Responsible for achieving marketing demand generation and revenue objectives a key solution portfolio within the Southeast Asia Go-To-Market plan and priorities. Accountable for driving demand generation and acceleration by meticulously planning and executing marketing activities, programs, and campaigns. Additionally, actively collaborate across the entire marketing organization to ensure an optimal return on marketing investment for SAP, emphasizing a holistic approach beyond individual activities. This role is also responsible for overseeing event management & planning for strategic events across Southeast Asia. **Strategy Execution** - Serve as the go-to expert on brand experience, ensuring quality, consistency, and compliance are maintained across all demand generation and nurturing activities. - Guarantee an optimal mix of marketing activities at each stage of the customer journey, emphasizing reusability for SEA countries. - Act as a key liaison between marketing and sales, either representing the marketing face to corresponding sales executives or managing the portfolio in alignment with business priorities. **Lead Management** - Contribute knowledge and insights when collaborating with key business stakeholders on the review and analysis of lead reports. - Demonstrate high degree of skill to proactively analyze impact of marketing programs on pipeline health and follow-up on necessary actions to drive alignment with relevant business stakeholders and manage escalations proactively. **Demand Management** - Collaborate with business stakeholders to enhance the impact of marketing, striving for improved lead quality, higher conversion rates, and optimized campaign processes - Develop and execute field marketing strategies for the LOB portfolio in Southeast Asia to generate demand and accelerate the pipeline effectively - Enable sales through high-impact push and pull marketing channels, ensuring optimal return on marketing investment for SAP by looking beyond individual activities and collaborating across the entire marketing organization - Leverage digital and traditional channels to create impactful marketing campaigns **Market Research/Analysis** - In preparation for successful tactic execution, understand the market, competitive landscape and target audience, how to segment and adapt messages, and to optimize campaign tactics. **Agency Management** In compliance with SAP procurement policies, identify, engage, and contract suitable (internal/external) agencies to manage respective projects, including related budget and cost. **Agency Management** - In compliance with SAP procurement policies, identify, engage, and contract suitable (internal/external) agencies to manage respective projects, including related budget and cost. **Field Enablement & relationship management** - In consistent alignment with business stakeholders, in the development of effective marketing programs and campaign. - Establish and nurture relationships with key stakeholders, including customers, partners, and industry influencers - Ensure consistency in messaging and branding across all marketing channels - Collaborate with the regional marketing team & country marketing team to align program & campaigns with overall marketing objectives **Channel & Ecosystem** - Understand the importance of different routes to market in order to leverage channels and ecosystem to optimize impact and reach of respective marketing tactics. - Consider how to expand the reach of campaigns as well as respective budget optimization through other revenues. **Event Management & planning** - Oversee the planning and execution of strategic marketing events, managing logistics, timelines, and budgets across SEA - Source, negotiate, and manage relationships with vendors to support strategic events - Effectively manage internal and external resources for event success - Conduct post-event evaluations to measure success against marketing and business objectives. - Gather feedback and insights for continuous improvement in marketing operations and event planning **Experience & Language Requirements** > Minimum 5-8 years of marketing experience, with minimum 3-5 years in marketing execution > Working in a multi-national company preferred > Experience in/with sales > Experience in B2B or B2C marketing > Experience in the Tech industry is a bonus > Project management (small to medium-scaled projects) > Working in a team environment **Education** > Bachelor's degree or equivalent required > Fluent in English **Bring out your best** **We win with inclusion** SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone - regardless of background - feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our emp