Manager/senior Manager Marketing Events

The Manager /Senior Manager, Marketing Events & Partnerships is responsible for developing and executing marketing strategies that enhance brand presence, generate high-quality leads, and engage prospective families to enrol in the school. This role will lead and execute the school’s marketing events strategy, focusing on in-person, hybrid, and online events, and manage strategic partnerships with chambers, associations, and other local organizations.

Main Responsibilities

Event Planning and Execution:

- Develop and implement a strategic events marketing plan to engage new families and student prospects to the school, meeting lead generation targets and goals.
- Lead and execute the school’s marketing events strategy, focusing on in-person, hybrid, and online events.
- Manage end-to-end event operations, including pre-event planning, onsite execution, and post-event analysis and reporting.
- Curate engaging and unique experiences for prospects, ensuring memorable and seamless customer experiences.
- Source, negotiate, and drive marketing and event opportunities with third parties, chambers, associations, and other partners.
- Manage event budgets and vendor relationships.

Strategic Partnerships
- Lead and execute the school’s strategic partnerships with chambers, associations, and other local organizations.
- Source, negotiate, and drive marketing and event opportunities with partners.
- Provide strategic recommendations for driving marketing impact and ROI through partnerships.

Marketing Operations & Stakeholder Collaboration:

- Coordinate finance and budgeting processes, ensuring the budget tracker is updated in line with finance team reporting cycles.
- Manage relationships and coordination with third-party vendors.
- Monitor and organize marketing assets to ensure sufficient inventory for marketing needs.
- Work closely with various departments (e.g., Admissions, academics, business development) and stakeholders to achieve enrolment goals.

Why Join us?
- Dynamic and Supportive Environment: Join a positive, collaborative, and supportive team that prioritizes personal growth and development. We empower our team to lead and drive impact, fostering a culture of innovation and creativity.
- Strategic Leadership Opportunity: This role offers a unique chance to step up as a strategic leader, with strong support and coaching from the Director. You’ll have the freedom to launch bold, creative ideas and make a significant impact.
- Inclusive and Global Community: Be part of a close-knit, medium-sized school that values diversity and inclusion. Our vibrant community includes staff, faculty, students, parents, and alumni from over 40 nationalities, creating a rich support network.
- Mission-Driven: At XCL World Academy, we are committed to empowering an inclusive international community of happy learners who aspire to positively impact others. Join us in shaping the future of education

Position Requirement:

- A bachelor’s degree in Marketing, Events or Communications or in a related field is required.
- Minimum 7years of experience being a Marketing and Events Manager, preferably in the Education or relevant industry.
- Superb data analytical, people, and project management skills.
- Meticulous, resourceful, and with a strong sense of initiative.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Experience in working in a school and education environment is an added advantage.
- Strong problem-solving skills and a proactive approach to identifying opportunities and challenges.
- Ability to work independently and as part of a team

Application

About us

XCL World Academy is an international school in Singapore for students aged 2 to 18, fully committed to the academic, emotional and social development of its students. We are immensely proud to be the first and only international school in Singapore authorized to offer all four International Baccalaureate (IB) programmes.