Regional Marketing Manager

2 weeks ago

Singapore McGraw Hill Full time

**Build the Future**
- The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Do you want to play your part and experience a sense of fulfillment that will inspire you to even greater heights?
- With the fast-changing landscape in Education and the rapid evolution of digital, we are seeking for a
**Regional Marketing Manager** to join our dynamic team.

**How can you make an impact?**
- The Regional Marketing Manager is an analytical, process-driven, and multi-dimensional marketer with experience across a broad spectrum of marketing functions. This role will build and lead a team of Marketing Specialists to support Customer Marketing, Sales, and Finance business partners across
**Asia**.

As a member of the regional leadership team, you will be a thought leader continuously driving improvement and strategies that maximize revenue growth.
- Partner with Customer Marketing and Sales teams to prioritize and deliver high-impact campaigns that drive revenue across Asia.
- Develop reporting and analytics to provide key insights that improve the efficacy of campaigns
- Lead digital marketing specialists to help attract and retain customers, and then drive revenue.
- Leverage website and eCommerce development capabilities to improve sales efficiency, conveying key value propositions and allowing customers to learn basics information about McGraw Hill's products
- Partner with Customer Marketing teams to develop a data driven view of competitive positioning and price for all key products and countries in Asia.
- Continuously refine and validate pricing data and methodology to ensure proper positioning that reflects customer perception and maximizes margin.
- Using an in-depth understanding of reporting and analytics across Marketo, SFDC, IP1 and other systems, develop a rigorous framework for developing value-added initiatives to drive revenue and efficiency.

**Key competencies required for this role**:

- BA degree preferably in business and/or marketing
- Minimum of 8 years Marketing experience with 3 years leading teams
- Knowledge of social media marketing to drive B2C channels, especially in the student space
- Experience working with US and International privacy legislation including GDPR and consumer privacy laws
- Exceptional attention to detail and great communication skills, including grammar and copywriting
- Experience in HTML coding, Marketo, Salesforce, Google Analytics
- Experience developing and managing projects across all stages

**Here’s what we offer**:

- A competitive salary, bonus, and the opportunity to deliver work that matters, especially given the world we live in today. If you are curious, open to new ideas and ready to make a difference, we want to talk to you.

As an education innovation company, we're proud to play our part by inspiring learners around the world. If you bring your curiosity, we'll help you grow in a collaborative environment where everyone shares a passion for success.

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