Regional Marketing Manager

My client, one of Asia's top-ranked and accredited global business schools is seeking a dynamic and commercially astute Marketing Manager who can lead and execute data-driven marketing initiatives to strengthen brand presence, student enrolment, and partner engagement across key markets. The Marketing Manager plays a pivotal role in driving strategic marketing campaigns that deliver measurable impact on student recruitment, brand equity, and revenue growth. The role blends strategic planning, digital marketing performance, and creative storytelling, with a strong commercial lens aligned to the school's enrolment and partnership objectives. This position requires a proactive marketer who thrives in a fast-paced, matrixed environment and brings strong stakeholder management skills, creativity, and commercial acumen to advance the school's regional marketing agenda. Key Responsibilities Strategic Marketing & Planning Develop and implement integrated marketing strategies that drive qualified leads and enrolments across undergraduate, postgraduate, and executive programs. Translate business objectives and enrolment targets into actionable marketing plans with clear ROI metrics and performance KPIs. Partner closely with Admissions, Academic, and Regional Business Development teams to align marketing strategies with pipeline and revenue goals. Identify market trends, competitor movements, and audience insights to inform positioning and campaign strategy. Digital Marketing & Lead Generation Oversee end-to-end digital campaigns (Google Ads, Meta, LinkedIn, and programmatic platforms) to optimize cost-per-lead and conversion metrics. Drive SEO/SEM, email automation, and content personalization strategies to enhance digital visibility and engagement. Manage website content updates and UX enhancements in collaboration with global web teams. Track and analyse marketing funnel data to continuously improve campaign efficiency and lead quality. Brand & Communications Strengthen the institution's brand positioning as a global, innovation-led business school through compelling storytelling and content marketing. Lead content strategy across channels (social media, email, PR, video, alumni features, thought leadership pieces). Ensure brand consistency across global markets and adherence to institutional identity and tone-of-voice guidelines. Support events, partnerships, and student engagement initiatives to enhance brand presence and experience. Partnership Marketing & Regional Outreach Collaborate with regional academic and industry partners to design and promote joint marketing initiatives. Drive local market activations and events to engage target audiences, corporate partners, and alumni. Support international recruitment fairs, webinars, and roadshows through strategic marketing support and campaign amplification. Analytics, Budgeting & ROI Manage the regional marketing budget effectively to maximize ROI and optimize resource allocation. Develop monthly marketing performance reports and insights dashboards to guide data-driven decisions. Evaluate campaign performance against KPIs (lead volume, conversion rate, cost-per-acquisition, engagement metrics). Requirements Bachelor's Degree in Marketing, Business, Communications, or related field, with at least 5–7 years of marketing experience, ideally within Higher Education, professional services, or B2C sectors with strong brand and lead-generation focus. Proven track record in planning and executing integrated marketing campaigns with measurable business outcomes. Strong command of digital marketing tools (Google Analytics, HubSpot/Marketo, Meta Ads Manager, SEO tools). Excellent written and verbal communication skills; with the ability to craft compelling marketing narratives. #J-18808-Ljbffr