Regional Marketing Manager

My client, one of Asia's top-ranked and accredited global business schools is seeking a dynamic and commercially astute Marketing Manager who can lead and execute data-driven marketing initiatives to strengthen brand presence, student enrolment, and partner engagement across key markets.

The Marketing Manager plays a pivotal role in driving strategic marketing campaigns that deliver measurable impact on student recruitment, brand equity, and revenue growth. The role blends strategic planning, digital marketing performance, and creative storytelling , with a strong commercial lens aligned to the school's enrolment and partnership objectives.

This position requires a proactive marketer who thrives in a fast-paced, matrixed environment and brings strong stakeholder management skills, creativity, and commercial acumen to advance the school's regional marketing agenda.

Key Responsibilities

Strategic Marketing & Planning

• Develop and implement integrated marketing strategies that drive qualified leads and enrolments across undergraduate, postgraduate, and executive programs.
• Translate business objectives and enrolment targets into actionable marketing plans with clear ROI metrics and performance KPIs.
• Partner closely with Admissions, Academic, and Regional Business Development teams to align marketing strategies with pipeline and revenue goals.
• Identify market trends, competitor movements, and audience insights to inform positioning and campaign strategy.

Digital Marketing & Lead Generation

• Oversee end-to-end digital campaigns (Google Ads, Meta, LinkedIn, and programmatic platforms) to optimize cost-per-lead and conversion metrics.
• Drive SEO/SEM, email automation, and content personalization strategies to enhance digital visibility and engagement.
• Manage website content updates and UX enhancements in collaboration with global web teams.
• Track and analyze marketing funnel data to continuously improve campaign efficiency and lead quality.

Brand & Communications

• Strengthen the institution's brand positioning as a global, innovation-led business school through compelling storytelling and content marketing
• Lead content strategy across channels (social media, email, video, alumni features, thought leadership pieces).
• Ensure brand consistency across global markets and adherence to institutional identity and tone-of-voice guidelines.
• Support events, partnerships, and student engagement initiatives to enhance brand presence and experience.

Partnership Marketing & Regional Outreach

• Collaborate with regional academic and industry partners to design and promote joint marketing initiatives.
• Drive local market activations and events to engage target audiences, corporate partners, and alumni.
• Support international recruitment fairs, webinars, and roadshows through strategic marketing support and campaign amplification.

Analytics, Budgeting & ROI

• Manage the regional marketing budget effectively to maximize ROI and optimize resource allocation
• Develop monthly marketing performance reports and insights dashboards to guide data-driven decisions
• Evaluate campaign performance against KPIs (lead volume, conversion rate, cost-per-acquisition, engagement metrics)

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or related field, with at least 5–7 years of marketing experience, ideally within Higher Education, professional services, or B2C sectors with strong brand and lead-generation focus
• Proven track record in planning and executing integrated marketing campaigns with measurable business outcomes
• Strong command of digital marketing tools (Google Analytics, HubSpot/Marketo, Meta Ads Manager, SEO tools)
• Excellent written and verbal communication skills; with the ability to craft compelling marketing narratives.