Insights Manager, Gtm

Global Insights (GI) is an organization that is core to the success of The LEGO Group. Our vision is to shape the future of the LEGO brand through inspiring and enabling transformational action. This is done by assuring that the LEGO Group takes a starting point in a strong and shared insights base and by delivering impactful insights and partnership to the business fostering an audience first and insights led decision making across the marketing value chain. In doing so, we foster an insight led organization that demonstrates a single source of truth to drive commercial impact.

Global Insights is multi-faceted with different teams working across multiple areas which include e.g. product & marketing innovation research, G2M research, performance tracking.

This particular manager position will sit in the GO-TO-MARKET Center of Excellence team playing a critical role in performing research projects to support insights-led decision making as well as supporting innovation of the research field.

“You are part of an impactful, empowered and business oriented team who are highly committed to the outcome and operate in a culture that is fun and energizing. Seeing the outcomes from your projects come to life in the market is incredibly rewarding, knowing that you had a hand in impacting how the LEGO brand is perceived around the world”

**You will be responsible for**:

- Lead research projects for the business with focus on APAC Markets influencing go-to-market strategies and activation (across consumer, shopper and market insights)
- Work closely with Global Insights business partners to define insights needs and generate insights
- Lead primary (Qual + Quant) and secondary research projects based on strong functional research expertise and local market understanding
- Serve as driver and innovator of the research field with key peers in Global Insights
- Manage partnerships with new and existing external research vendors
- Work closely together with peers in Global Insights and other functions in the LEGO group to drive cohesive insights stories

**Qualifications**:

- 5+ years of relevant experience from a market research agency, consultancy, or insights/brand management function in an innovative, fast-paced company
- Relevant economic or business education at a master/MBA level - coupled with an international approach
- Strong research abilities (Qual + Quant)
- Strong passion for innovating the research field
- Highly experienced as insights project manager with focus on shopper, consumer and market insights informing and driving the business on a tactical as well as on a strategic level
- Strong collaboration and networking approach
- Strong ability to work across cultures and ideally experience in bridging global, regional and local processes through insights
- Relevant eye for business and ability and passion to bridge this with generated insights for optimal impact on the business
- Is comfortable presenting and have experience with insights synthesis
- This position will require travel
- Thrives and contributes both in teams and as an individual contributor
- Self motivated and thriving in a global set up with a lot of virtual interaction and a distant leader
- Willing and able to adjust to multiple demands, shifting priorities, and rapid change

LI-JY2

**Join the global LEGO® team**

**What’s in it for you? Here are some of what to expect**:
**Family Care Leave - **We offer enhanced paid leave options for those important times.**Insurances - **All colleagues are
- ** **covered by our life and disability insurance which provides protection and peace of mind.**Wellness** - We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.**Colleague**
**Discount** - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.**Bonus **- We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.**Your workplace - **Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

Thank you for sharing our global commitment to Children’s Rights.

**Build your career brick by brick at the LEGO Group.**

**Location**
- Singapore, Singapore Hub

**Job ID**
- 3-3567

**Category**
- S