Content & Creator Workstream Lead, Regional Marketing

2 weeks ago


Singapore Shopee Full time

Department Marketing
- LevelExperienced (Individual Contributor)
- LocationSingapore

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

**About the Team**:

- The Content & Creator team is a dynamic and results-driven unit within Regional Marketing, leading the content businesses - livestream and short video - for Shopee. Our mission is to strategically design, develop, and execute high-impact commercial programs that optimise demand generation, enhance supply, and achieve sustainable profitability across all our markets in Asia and Brazil.
- Commercial program design: Identify, design and build business levers to support the growth of Content Commerce, via demand generation, supply improvement, while balancing topline and profitability targets
- Business outcome forecasting: Model and forecast the corresponding uplift of the programs, present and justify with senior management on the priority of the projects
- Program and product rollout: Work with local counterparts to design and rollout content commerce improvement projects
- Product design: Work with product managers to design and prioritise features that can better serve the business needs
- Performance monitoring: Monitor the performance closely post implementation, and solve roadblocks along the way

**Requirements**:

- Bachelor’s Degree and above in any field
- Minimum 2 years of working experience in a top-tier strategy consulting firm
- Prior experience in livestream/video experience is a plus
- Strong analytical skills, proficient with Excel and/ or Google sheets
- Excellent written and verbal communication skills, proficient with senior stakeholder-facing presentation deck making


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