Manager, Marketing Plan

**The Company**

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do - and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary: Your way to impact: This role Marketing Plan & Ops Manager is the Technical Business Analyst for marketing programs and campaigns. This role acts as a bridge between marketing, MarTech, and other business teams to drive the successful implementation of marketing technologies and solutions. The incumbent analyze business needs, define requirements, and translate them into technical specifications for system enhancements or new tools that support marketing campaigns. Their role involves collaborating with stakeholders to ensure that marketing platforms are aligned with business goals, troubleshooting technical issues, and ensuring data flows smoothly between systems. They also assess campaign performance, ensuring systems and processes are optimized for data accuracy, reporting, and overall campaign efficiency.

**Job Description**:
**In your day-to-day role you will**
- Gather and analyze customer needs and pain points from the marketing operations and marketing domain to drive alignment on an annual solution roadmap and be responsible for a tri-annual planning cycle.
- Responsible for aligning leading and lagging key performance indicators with marketing operations for the desired solutions and enhancements to facilitate a prioritization process.
- Uses marketing operations inputs to develop product strategy and evaluation progress. Represents customer passionately in trade-off decisions within marketing domain. Helps simplify internal marketing operations employee experiences by eliminating unnecessary features.
- Write product requirements document with high level context and detailed business requirements that articulate what is required and why.
- Document functional requirements with acceptance criteria that can be understood by the business and obtain sign off before hand-off to engineering.
- Document technical requirements to support the delivery of the functional requirements that can be understood by engineering and obtain their sign-off
- Review and contribute to test cases to support the functional requirements.
- Conduct user acceptance testing against acceptance criteria before handing off to the business to test and sign off on new features and capabilities.
- Create change management and launch plans in partnership with marketing operations and engineering.
- Follow through on leading KPI’s post implementation to understand if the expected metrics are holding or document learnings for future requirements and prioritization.
- Proficient at Agile best practices including backlog grooming, sprint planning, user story writing and key agile ceremonies for ongoing optimization.
- Designs tests to evaluate solutions with data. Adapts analysis to specific situations with global compliance impli