Regional Marketing Planning Manager

Are you keen to support APAC in delivering a solid and efficient marketing plan to ensure our consumer groups are growing strongly and sustainably based on global portfolio priorities?

Core Responsibilities
- Support APAC Market Group Integrated Commercial Planning and deployment
- Partner Regional Performance Manager, making sure the insights are translated into impactful plans
- Lead Regional Activation & Launch planning (in early planning phase)
- Lead Business Unit Integrated Commercial Planning from Marketing perspective, in collaboration with the Regional Customer Development Team
- Co-drive Consumer Group Planning (with Brand, Performance and Demand Planning Teams - input Regional Demand Review & Regional Brand Review)
- Lead cross-regional marketing spend planning (spend planning tool management, monitoring seasonality, correlation with CS, etc.)
- Lead planning related new process implementation
- Co-ordinate & collaborate with multiple functions and markets across the LEGO organisation (Regional Customer Development, Demand Planning, Finance, Brand and Media)
- Represent APAC in global marketing planning forums

Play your part in our team succeeding

Success in this role will support APAC to deliver a strong and efficient marketing plan, to ensure our kids, pre-school and adult consumer groups are growing strongly and sustainably based on global portfolio priorities.

The APAC Regional Marketing Team helps to shape the global marketing agenda, translates into regional priorities and creates regional frameworks for execution. It covers the functional areas of brand management, digital marketing, trade marketing, media management, PR, marketing planning and performance.

This role will be part of the newly merged Regional Marketing Planning and Performance Team, making sure we elevate data driven and insight-based planning and decision making across functions.
Do you have what it takes?
- Strong experience of MS Office Suite, especially strong Excel & PowerPoint skills
- Comfortable with reporting tools
- Min 5 years’ experience in project/brand and/or planning management ideally from a premium consumer brand or agency
- Strategic & Result orientation
- Strong project management skills, ability to manage multiple workstreams in parallel, plan for projects and priorities
- Openness to engage, spar and influence on key responsibilities
- Independent, energetic and willing to thrive in a fast-moving, entrepreneurial atmosphere
- Adaptable to changes and be at the forefront to lead change in both actions and behavior
- Ability to work independently and collaboratively in a team environment
- Understand what it means to achieve success with others and through others
- Expect maximum of 25 days of travel (80% APAC, 20% Europe) when travel resumes

Join the global LEGO® team

What’s in it for you? Here are some of what to expect:

- Family Care Leave - We offer enhanced paid leave options for those important times.
- Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellness - We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based
- Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- Bonus - We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.
- Your workplace - Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

LI-SN1

**Location**:

- Singapore, Singapore, Singapore

**Job ID**

SG1909

**Category**:

- Marketing

**Language**

EN