Regional Marketing Head

4 days ago

Singapore RIKVIN PTE. LTD. Full time

**Job Purpose
The role holder is responsible for providing leadership to the Marketing function and supporting the GSF Senior Management in developing marketing strategies, policies, and procedures for the region -Malaysia, Japan, Korea, Cambodia & Philippines covering all GSF Schools.

**Key Responsibility
**Leadership
- Leads the marketing team in the region.
- Assists the Global Head for Marketing in the development and implementation of Marketing policies and procedure.
- Supports the Global Head for Marketing in defining and developing the marketing and brand strategy for the function in the region.
- Supports the design and delivery of Marketing priorities and organizational strategies in line with GSFs business plans.
- Establishes creative direction for all marketing campaigns for all the campuses in the region.

**Financial
- Collaborates with the Finance function to develop relevant measurable performance metrics for the function in the regions, and proactively tracks performance against the metrics to ensure fiscal control and financial feasibility.
- Supports the Global Head for Marketing in the development of the annual budget for the function.

**Functional
- Ensures all local marketing campaigns are aligned with the global brand - GSF.
- Drive and lead Digital and Offline Marketing in all the campuses in the region.
- Own and ensure generation of demands and leads based on business requirements in the region.
- Constantly engages in tracking industry and competitors in the regions.
- Shares competitor analysis reports on a regular basis.
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Supports the Global Head for Marketing with the development of the annual marketing calendar for the geographies.
- Tracks and consolidates reports on the ROI of marketing campaigns of all the campuses for the GSF Marketing & Management team.
- Plans, manages, and reports on progress and budgets for the marketing activities, campaigns, and events for the geographies.
- Derive critical insights from marketing data from the local marketing teams to implement greater efficiencies in operations in the regions. Stays abreast of best practices in the industry and competitors’ activities.

**Interaction
- Communicates the annual budget and marketing calendars to the local marketing teams in the regions. Builds strong networks and maintains good working relationships with internal and external partners to keep abreast of the current business climate and macroeconomic trends.

**People Focus
- Leads the recruitment, selection, orientation, and training of employees in the team. Builds and manages high performing teams within the function by providing leadership, role clarity, training, and career development opportunities.

**Job Requirements
**Minimum Qualifications
Min Bachelor; Preferable Masters

**Experience
15-20 years of relevant experience

Experience in Education will be an advantage.

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