Head of Brand, Content Strategy

16 hours ago


Singapore CAG REGIONAL SINGAPORE PTE. LTD. Full time

**MoneyHero Group (Nasdaq: MNY) **is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across five markets including Singapore, Hong Kong S.A.R., Philippines, Taiwan, and Malaysia.

**What We Offer**

You will be entitled to a competitive salary and attractive benefits, including:

- Annual leave, birthday leave, tenure leave, international remote work leave, and more
- Five-day work week, hybrid work arrangement
- Professional trainings, career advancement and internal mobility opportunities
- Competitive benefits including insurance and mental wellness program

**About the Job**

As the Head of Brand, Content Strategy & Social Influence, you'll drive awareness and preference for MoneyHero Group’s personal finance platforms as the preferred destination for personal finance decisions and products to deliver increase in traffic, perception, lead generation and conversion rate.

**The Head of Brand, Content Strategy & Social Influence will be responsible for**:

- Be the voice of the customer and demonstrate deep empathy and understanding of consumer and creator psyche and needs in the personal finance space.
- Identify the intersection of where MoneyHero Group of brands can differentiate and own to connect deeply with audiences.
- Develop regional brand, content and social strategy, platforms and campaigns in the space of Personal finance, Insurance, Banking and Digital Creators that speak to core mission of our company and how we uplift consumers and creators.
- Drive strategy and execution that is regionally scalable but can be localized to service local nuances.
- Activate strategy into impactful campaigns/execution to increase brand awareness, grow market share and deliver campaigns to drive traffic, lead generation and conversion rate.
- Develop and standardize brand guidelines that showcase our brand’s values, personality, visual identify and tone of voice and drive usage among all teams
- Ensure consistent brand messaging and visual identity across all channels and touchpoints.
- Lead the creation and execution of a comprehensive content strategy that engages target audiences and supports business goals.
- Collaborate with cross-functional teams to ensure content aligns with product launches, campaigns, and overall marketing strategy.
- Develop and implement strategies to build and leverage social influence across platforms like Instagram, LinkedIn, and others.

**In this role, we are looking for someone with**:

- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 12 years of experience in brand strategy development, management, content strategy, and social media.
- Proven track record of developing and executing successful brand and content strategies.
- Proficiency in content management systems, social media tools, and analytics platforms.
- Exceptional written and verbal communication skills.

**Good to have**:

- Strong leadership experience with the ability to lead, mentor and develop ahigh-performing team.
- Creative thinking with a strategic mindset.
- Strong change management skills
- Resourceful, able to multitask and prioritize in a fast-paced environment



  • Singapore Blackbox Research Pte Ltd Full time

    **Role Description** Responsible for providing innovative leadership in creating brand strategy in alleviating clientele relationship as preferred strategic partner, offering deep, analytical business thinking and strong perspectives on clientele industry, consumer, marketing, and business strategies to developing their long-term goals with the company, in...

  • Head of Content

    2 weeks ago


    Singapore Publicis Chemistry Full time $150,000 - $250,000 per year

    As Head of Content, you'll be the strategic and creative force behind our content output. You will oversee ideation, creation, and distribution of content across social, digital, and traditional channels. You'll work closely with Creative, Strategy, Account and Client teams to deliver content that doesn't just meet KPIs but makes brands culturally...

  • Head of Content

    1 day ago


    Singapore Randstad Singapore Full time

    Join to apply for the Head of Content (Global) role at Randstad Singapore About my client My client is a fast-growing, globally trusted multi-asset broker with a presence in over 100 countries. Having evolved into a comprehensive trading platform, they offer a full suite of solutions across forex, commodities, indices, and digital assets. As part of their...

  • Regional B2B Brand

    2 weeks ago


    Singapore Chevron Full time

    The Regional B2B Brand & Content Strategy Manager is the brand custodian for key B2B brands, such as Caltex Business Solutions, Delo lubricants etc. Develops the regional brand and content strategies for International Products markets, to amplify key B2B segments’ customer value proposition through stewarding the implementations with countries sales and...


  • Singapore Worldgroup Careers MWT Full time

    **The Opportunity** We are looking for a Content Strategy Director to join our Southeast Asia strategy team based in Singapore. This individual will develop client content strategies as well as help lead the agency's content strategy offering and thinking. Working closely with the client-servicing and creative teams, as well as fellow strategists from...

  • Head of Content

    3 days ago


    Singapore VentureBlick Full time

    **THE OPPORTUNITY** We are looking for an experienced **Head of Content** to join our fast-growing startup. You will have the opportunity to tell the stories of great people and their brilliant ideas and make a real impact on technology improvement and entrepreneurship. VentureBlick is a fully-funded, early-stage, pre-IPO venture. We aim to transform...

  • Head of Content

    15 hours ago


    Singapore Motion Pte Ltd Full time

    **JOB DESCRIPTION - HEAD OF CONTENT & COMMUNICATIONS** **POSITION: HEAD OF CONTENT & COMMUNICATIONS** **REPORTS TO: CEO** **We are motion: for impact** Creating sensorial experiences to move the human spirit. Founded in Singapore, we are a team of highly performing creatives, planners, strategists, project managers, designers, writers, and makers. We...

  • Head of Content

    2 weeks ago


    Singapore UCARS PTE. LTD. Full time

    **Overall Job Objectives** Responsible for creating, improving and maintaining content to achieve our business goals. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices. **Core Responsibilities** - Lead innovation and best-in-class editorial and content strategy and...


  • Singapore BULLWORKS PTE LTD Full time

    The Head of Creative Brand Strategy & Marketing heads the creative marketing department, Tin-can. He/she holds various responsibilities within creative marketing, encompassing tasks such as branding, developing strategy, acquiring and retaining clients, and leading a team to accomplish goals objective set. Duties and responsibilities 1. Understand the...


  • Singapore Pursuit Of Content Pte. Ltd Full time

    What content we cover: - Personal Finance (mainly cryptocurrencies and investing) - Everyday life in Singapore (including Education, NS, Food, Healthcare, Jobs and other experiences) - Football What are you responsible for as a Content Writer Freelancer: 1. Conduct research on search queries 2. Write engaging articles and prepare multimedia content based...