Head of Creative Brand Strategy

The Head of Creative Brand Strategy & Marketing heads the creative marketing department, Tin-can. He/she holds various responsibilities within creative marketing, encompassing tasks such as branding, developing strategy, acquiring and retaining clients, and leading a team to accomplish goals objective set.

Duties and responsibilities

1. Understand the Company’s business and structure.

Branding
- MINT Museum of Toys (Museum)
- MINT Shop (E-commerce)
- MR Punch Public House (F&B Branding & Marketing Consultant)
- Tin-can (Creative Marketing Agency)
- Humdingers (Social E-commerce)

Design and develop (including concept and layout) of all online and offline marketing communication and promotion materials, including company logos, product illustrations, print collateral, brochure, catalogue, poster, product merchandising development, digital marketing, web design, digital publications, outdoor advertising, advertorials, as well as museum exhibitions; events and activities.

2. Build Tin-can and meet targeted short-term and long-term KPIs set

Short-term KPIs
- Establish a strong brand identity for Tin-can by creating a unique and recognizable visual identity. This includes setting a brand guideline for Tin-can.
- Develop a comprehensive brand strategy for Tin-can. This includes defining the work flow structure, creating packages for Tin-can’s products and services taking into consideration the target audience and the market positioning.
- Develop, design and create a purposeful deck for pitches to showcase Tin-can’s capabilities in order to bring in new businesses.

Long-term KPIs
- Identify the needs and desires of the target audience, empathize with their experience and design marketing campaigns that resonate with them on a deeper level which enable memorable and impactful brand experience
- Ability to spot market trends that can be leveraged to create innovative marketing strategies by analysing market data, consumer behaviour and industry developments
- Actively seek opportunities to expand Tin-can’s client base
- Actively look for networking opportunities for possible new clients and build a community around the brand
- Provide insights into aligning Tin-can’s brand strategy with clients’ objectives and market demands

3. Manage the entire creative production process including planning, developing, implementation and execution
- Create campaigns that effectively communicate the client’s message, engage the target audience and drive measurable results
- Oversee the development and execution of innovative marketing campaigns for Tin-can’s clients
- With the skills of a 3D artist, it allows for the creation of stunning and immersive visuals that can elevate brand campaigns and bring ideas to life. Whether it’s developing eye-catching animations, creating realistic product visualization or crafting interactive experiences and captivate audiences across various channels including digital, print and experiential marketing

4. Meeting with clients to learn about their requirements and vision for the product
- Ensuring clients’ needs are met and their expectations are exceeded
- Regularly communicating with clients to gather feedbacks, provide updates and address any concerns

5. Communicating with the team about the goals and objective of a project
- Ability to effectively communicate with designers, copywriters, strategists and account manager to ensure a cohesive and integrated approach to projects
- Ability to provide valuable guidance and feedback to the team, driving the production of high quality and impactful work and ensure projects are delivered on time and within budget