Creative Brand Strategist

3 hours ago


Singapore THE HACENS TALENT PTE. LTD. Full time $60,000 - $120,000 per year
YOUR NEW JOB

As a Brand Strategist, you'll shape and define the brand direction for a fast-growing tech consultancy working across multiple markets and product categories.

You'll translate business and product goals into a clear, compelling brand narrative—supported by strong visual sensibility—to ensure consistency and impact across every touchpoint.

This is a full-time, permanent role based in Singapore.

WHAT YOU'LL BE DOING
  • Define and evolve brand positioning, values, and messaging architecture across markets
  • Develop brand strategies tailored to regional audiences, ensuring cultural and market relevance
  • Partner with creative, design, and product teams to align on brand execution and consistency
  • Create high-level visual concepts, moodboards, and design references to communicate strategy
  • Conduct market and competitor analysis to identify insights and opportunities
  • Support product launches and marketing campaigns with brand narrative and messaging frameworks
  • Present brand strategies and creative direction to senior stakeholders and clients
WHAT IS NEEDED FROM YOU
  • 7+ years' experience in brand strategy, preferably with multi-market or multi-product exposure
  • Strong grasp of brand architecture, positioning, and storytelling frameworks
  • Solid visual sensibility—able to translate strategy into creative direction
  • Skilled in presentation (Keynote, PowerPoint) and concept-level design tools (Figma, Adobe Suite)
  • Excellent communication, presentation, and stakeholder management skills
  • Fluent in English and Chinese (spoken and written) for collaboration with internal and external stakeholders
WHAT WILL MAKE YOU STAND OUT
  • Experience in tech, gaming, or entertainment brands
  • Familiarity with digital brand activation and omnichannel strategies
  • Knowledge of customer research and analytics tools
  • Proven ability to lead workshops or guide teams in brand thinking
  • A curious, articulate, and collaborative approach to creative problem-solving


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