Brand Strategist

As a Brand Strategist for our swimming school, you will play a crucial role in shaping and promoting our brand identity, ensuring its consistency across all channels and driving the growth and success of our business. You will work closely with the marketing and management teams to develop and implement effective brand strategies that resonate with our target audience and differentiate us in the competitive swimming education industry.

**Responsibilities**:

- Develop Brand Strategy: Conduct comprehensive research and analysis of the swimming education market, target audience, and competitors to develop a compelling brand strategy aligned with the company's vision, mission, and values.
- Define Brand Identity: Create and maintain a strong and consistent brand identity that reflects our swimming school's unique positioning, including brand positioning, key messaging, tone of voice, and visual elements.
- Brand Communication: Develop effective communication strategies and guidelines for all brand touchpoints, ensuring consistent messaging across various channels, including website, social media, advertising, print materials, and internal communications.
- Brand Guidelines: Establish and enforce brand guidelines to maintain brand consistency and ensure all marketing and communication materials align with the brand's visual and verbal identity.
- Marketing Campaigns: Collaborate with the marketing team to develop and execute integrated marketing campaigns that effectively communicate the brand's value proposition, attract new students, and retain existing ones.
- Market Research: Conduct market research to identify emerging trends, customer preferences, and competitive landscape, and leverage insights to optimize brand positioning and identify growth opportunities.
- Partnerships and Sponsorships: Identify strategic partnerships and sponsorship opportunities that align with the brand's values and enhance brand visibility within the swimming community.
- Brand Performance Analysis: Monitor and evaluate the performance of brand initiatives and campaigns, tracking key performance indicators (KPIs) and providing insights and recommendations for continuous improvement.
- Cross-Functional Collaboration: Collaborate with various teams, including marketing, design, content, and operations, to ensure brand consistency across all customer touchpoints and internal processes.
- Brand Training: Conduct brand training sessions to educate and align internal stakeholders, including staff members and instructors, on the brand strategy, values, and messaging.

**Qualifications**:

- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience as a Brand Strategist or a similar role, preferably in the education or sports industry.
- In-depth knowledge of branding principles, market research, and marketing strategies.
- Strong analytical and research skills to gather and interpret market data.
- Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
- Creative thinking and problem-solving abilities to develop innovative brand strategies.
- Strong project management skills with the ability to handle multiple projects and meet deadlines.
- Proficiency in using branding tools and software.
- Passion for swimming and a good understanding of the swimming education industry is preferred.

Join our team as a Brand Strategist and help us shape a strong and compelling brand presence in the swimming education industry. Together, we will inspire and empower individuals to embrace the joy and benefits of swimming

**Salary**: $3,500.00 - $4,000.00 per month

**Experience**:

- Marketing: 2 years (preferred)

Work Location: Hybrid remote in Singapore 408697