Brand Strategist

Company Description LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed. Join us to transform the way the world works. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. Job Description The Brand & Content Strategy (BCS) team at LinkedIn is comprised of subject matter experts that span Content Effectiveness, Partnerships, Live Events, and Brand Strategy. BCS serves as a center of creative, content, and brand advertising expertise across the LinkedIn platform, helping marketers unlock LinkedIn's full‐funnel canvas of solutions to achieve their brand objectives. This group is client‐facing and sits within LinkedIn's Marketing Solutions organization (LMS). The Brand Strategy Team (within BCS) is an entirely new function and the Brand Strategist will play a key role in redefining how our clients harness LinkedIn and how our internal teams partner cross‐functionally. Strategists are innately curious, highly collaborative, and motivated to help advertisers achieve their brand goals on LinkedIn. Our focus extends beyond just promoting product features. Strategists partner closely with stakeholders including LinkedIn's sales team, the other functions on the BCS Team, and cross‐functional experts across LinkedIn (e.g., Insights, Measurement Science, Product, Marketing) to bring compelling, customer‐centric and data‐backed solutions to the world's top advertisers. Brand Strategists are creative storytellers and strategic thinkers that LinkedIn's ad sales team partners with for executive‐level client meetings and advertisers' most important brand campaigns, tentpoles, and launch‐based initiatives. With a skew towards B2B marketers, the latter will span across large‐scale industry conferences, sports/entertainment sponsorships, and global campaign/product launches. The ideal candidate is an ambitious self‐starter, loves translating data into insights, gets energy crafting and delivering strategic narratives, knows the best work is done in collaboration with others, and has a depth of experience working across the client / agency / platform ecosystem. Responsibilities Partner with our sales teams and build a reputation, internally and externally, as a phenomenal partner and key strategic advisor to advertisers on the LinkedIn platform. Take an industrious approach to ambiguous asks. Demonstrate an inquisitive‐drive to understand our customers' business challenges. Interrogate briefs and diagnose the often 'internal motivations' not explicitly written in the briefing documents. Synthesize disparate information and identify opportunities for clients to achieve their KPIs (and grow investment) on LinkedIn. Direct the development of insights‐driven pitch narratives and activation strategies that unlock briefs, drive campaign investment, and deliver measurable impact. Executive‐level communicator that's able to demonstrate gravitas and communicate at any level. Confident representing our company at high‐profile events including top‐to‐top meetings and on panels. A doer that builds and executes plans both internally and externally, creating a culture of inclusion and empowerment along the way. Rally cross‐functional teams around a common objective and partner to have each function contribute to one cohesive output that the whole team is aligned and motivated to achieve. Consider new ways of doing things and take initiative to will that change into practice. Learn, improve, and scale approaches that are win‐win‐win for BCS, LinkedIn, and our clients. Package case studies and scale inspiring work across the org and out into the market. High EQ that enables close working relationships with cross‐functional partners. Is both persuasive and collaborative and uses this ability to lead and inspire our internal teams and also to influence key client decision makers including CMOs and agency stakeholders. Respected and influential at molding the direction of work that you directly and indirectly own. Qualifications Basic Qualifications 10+ years of experience as a creative marketer at a social platform and/or in digital/social media at agencies, publishers, and/or brands. 6+ years of experience crafting insights‐driven ideas and solutions for advertisers spanning B2C and B2B advertisers. 6+ years of experience presenting and pitching strategies and ideas to senior‐level marketers and executives, including CMOs. Preferred Qualifications Experience leading and managing sales and/or client relationships, serving as the primary point of contact across engagements. Experience influencing sales team members through strategic counsel and cross‐functional collaboration, helping to drive client success and commercial outcomes. An understanding of LinkedIn's advertising solutions, and overall advertising model, as well as deep subject matter expertise of the broader social media and digital advertising landscape. Deep understanding of digital/social user experiences and how to collaborate with creative and technical/product experts to bring them to life. Desire to leverage agentic AI to streamline workflows and gain efficiencies. Strong customer centric and solution‐focused attitude. Proficient computer skills (PowerPoint, Keynote, Word, Excel). Suggested Skills B2B Brand Strategy & Content Development Cross‐Functional Collaboration Client Relationship Management & Advisory Presentation & Pitching Skills Additional Information Global Data Privacy Notice for Job Candidates: Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: #J-18808-Ljbffr