Creative Strategist

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Creative Strategist

As a Creative Strategist supporting our client - one of the largest technology brands, one of the largest technology companies in the world and helping them with growing their social media credentials across different platforms and target audiences.

You will help build and manage the creative strategies, campaigns and content marketing on an ongoing basis. You'll collaborate closely with our APAC Marketing teams to design and deliver effective social media marketing campaigns, from strategy to execution. You will work closely with cross-functional teams and manage relationships with internal and external partners to move projects towards a common business and marketing goal. You will also ensure relevant content analysis is done to reach goals effectively, helping to influence future decisions.

If you're a dynamic and creative thinker with a strategic mindset, we believe you'd be a great addition to our team. Our mandate is to create an unprecedented stream of culture-defining brand work to celebrate the most diverse creative community on the planet. You are comfortable working alongside a team through the process of translating research, brand goals, and high-level strategic direction into inspiring and successful creative solutions.

Role:

- Build and manage the creative strategy roadmap, operations, optimisation and growth of the brand’s social campaigns and evergreen content across APAC
- Track and analyse performance to craft actionable insights and provide strategic business recommendations
- Keep up to date with content-related digital and social best practices, and industry trends to identify opportunities for engagement
- Build and drive new creative ideas to meet social media targets and objectives, with effective presentation of ideas to internal stakeholders across countries and levels
- Evaluate trends, assess new data and keep up-to-date with the latest marketing techniques.
- Leading strategic and creative development across regional social marketing projects, offering data-driven directions at every stage of the process, including planning, creative creation, execution, measurement, and optimization.
- Monitoring the success of the campaigns as they run, suggesting changes and improvements where necessary.
- You help to ensure that the solutions we generate have the best possible impact on the brands by validating insights and ideas at every step, taking into consideration both objectives and opportunity costs.
- Brainstorm and develop exceptional and well-crafted strategies that meet our client’s requirements.

You:

- Degree in Business, Communications, or Marketing preferred, or equivalent industry experience, ideally in technology, creative marketing or social media agencies
- 5+ years of experience in Social Media Strategy and Marketing.
- A passion for technology, video sharing ecosystem, digital culture and current online social trends
- A strategic and creative thinker who is able to navigate around an always-on social landscape and roll with the changes in a dynamic environment
- Experience in effectively communicating and influencing business stakeholders across countries in APAC
- Proven track record of developing sound digital strategies and running innovative campaigns that meet target goals
- Excellent analytical skills to measure success and inform future content and digital initiatives, experience with social media analytics platforms (e.g. Sprinklr) preferred
- Ability to prioritise between short-term demands and long-term needs
- Solid project management experience and commitment to quality and attention to detail
- Experience working with creative agencies and internal teams to drive media execution
- Passionate about working as part of a larger team to deliver a common goal
- Exceptional verbal and written English communications and presentation skills and, ideally, fluent in another Asian language to support the projects spanning across JAPAC.