Associate Director, Private Bank Marketing

Job ID: 42446

Location: Singapore, SG

Area of interest: Marketing, Brand & Communications

Job type: Regular Employee

Work style: Hybrid Working

Opening date: 27 Oct 2025

**JOB SUMMARY**
- The Associate Director of Private Bank Marketing is responsible for supporting the planning, tracking, and evaluation of marketing activities to ensure resources are deployed effectively and deliver measurable impact. The role provides analysis and insights to guide decision-making, manages budget, and supports tracking studies to assess the effectiveness of the Private Bank’s marketing and Client Value Proposition (CVP) initiatives.- The scope includes budget management, spend-to-impact reporting, CVP tracking, and performance measurement across campaigns, events and media at both Group and regional levels. This role requires strong analytical and project management skills, attention to detail, and the ability to collaborate across Marketing, Finance, Business and Segments teams.- **RESPONSIBILITIES**

**Strategy**
- Support the implementation of Corporate Affairs, Brand & Marketing (CABM) strategies for the regions through effective planning, tracking and performance measurement.
- Provide insights and recommendations based on data analysis to improve spend allocation, CVP performance, and overall marketing effectiveness.

**Business**
- Maintain awareness of industry trends to ensure outputs remain client-relevant, competitive, and aligned with market expectations.
- Manage the annual budget forecast and submission, monitor and report on spend-to-impact performance, linking marketing investments to business outcomes.
- Support CVP tracking and reporting, ensuring client propositions are evaluated and refined based on data and client insights.

**Processes**
- Implement, track and report on brand, media and event performance across Group and regional markets.
- Coordinate across multiple stakeholders and regions to gather inputs, secure approvals, and align outputs with business expectations.
- Standardise reporting templates and dashboards to enhance transparency and decision-making across all marketing and CVP initiatives.
- Uphold rigorous quality control processes, ensuring accuracy, consistency, and attention to detail in all deliverables.

**People & Talent**
- Act as a strong team player, demonstrating collaboration, setting high standards of delivery, and fostering positive working relationships across internal teams and external partners.

**Risk Management**
- Ensure adherence to the Risk Management Framework, Group Code of Conduct, and applicable policies, procedures, and guidelines.
- Identify and mitigate reputational and operational risks by ensuring compliance with brand standards, country regulations, and approval requirements.

**Governance**
- Complete all mandatory training, including e-learning, within stated timeframes to ensure understanding of roles in delivering effective governance.
- Adhere to established governance and approval frameworks, ensuring all outputs follow required processes.
- Maintain clear documentation and version control of all deliverables and approvals.

**Regulatory & Business Conduct**
- Display exemplary conduct and live by the Group’s Values and Code of Conduct.
- Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
- Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

**Key Stakeholders**
- **Internal**:Corporate Affairs, Brand and Marketing (CABM) members, Private Bank Marketing and Communications teams, Global Brand team, Group and Country Compliance, Legal and Finance teams, Private Bank Operations, Sales and Management team, Private Bank Group and Country Business Management teams, Private Bank Product and Solutions team, Private Bank Segments team.
- **External**:Research agencies, media agencies and other vendors and suppliers

**Other Responsibilities**
May be required to perform other responsibilities as assigned under Group, Country, Business, or Functional policies and procedures.- 6+ years of CABM experience, preferably in the banking/financial services industry.
- Strong stakeholder management and communication skills, with ability to engage diverse stakeholders across functions and geographies.
- Proven experience in project management, budget management and performance tracking.
- Strong analytical skills, with expertise in data interpretation, tracking studies and translating insights into actionable recommendations.
- Proficiency in Excel and PowerPoint to support reporting, analysis and performance tracking.
- Excellent written communication skills, with the ability to draft, edit, and refine content for clarity and impact.
- Strong interper