Assistant Manager
4 days ago
**Job Purpose**:
Supports the University’s brand, corporate communications and marketing strategy and framework including internal/marketing communications, events, as well as public relations initiatives. The core communications portfolio covers marketing communications for student recruitment campaigns, where you will collaborate closely with a panel of creative and media planning agencies to create impactful campaign outcomes with clear, defined metrics. If you enjoy making an impact and have a passion for creative ideas and design, we have a great opportunity for you to help shape our university's brand and communications strategy. Join us as part of an experienced and dynamic team that’s always seeking innovation and excellence.
- Support Senior Manager in campaign planning and production by working closely with media owners/agencies/vendors to ensure timely campaign launch and high quality execution
- Collaborate with internal stakeholders to ensure campaign needs are met
- Manage leads garnered through campaigns
- Research on competitors and spot emerging trends and opportunities
- Assist in marketing related training workshops for stakeholders
- Track marketing expenditure
- Track and report campaign performance
- Support other ad-hoc projects as assigned from time to time
**Job Requirements**:
- Bachelor’s Degree in Communications, Journalism, Business, Marketing or related discipline
- Minimum of 5 years of hands-on planning and execution experience in advertising, digital marketing or integrated communications
- Excellent communications skills in English (written and verbal), with strong creative judgement, and a passion to learn and hone your craft. Proficiency in Chinese language would be advantageous, but not essential
- Familiar with digital platforms and analytics tools
- Strong project and time management skills to handle multiple priorities and agencies/vendors
- Meticulous, self-initiated and result-oriented team player who can work independently with learning agility
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