Assistant Manager in Marketing

3 days ago

Clementi, Singapore Hong Food Enterprise Pte Ltd Full time $60,000 - $120,000 per year

We are committed to delivering innovative solutions while upholding the highest standards of integrity, compliance, and professionalism. As we grow, we're looking for a dynamic Assistant Manager, Marketing & Compliance to join our team and play a pivotal role in ensuring seamlessly blend regulatory-compliant with compelling marketing strategies.

Key Responsibilities:

Marketing Strategy & Execution

·       Plan, develop, and execute integrated marketing campaigns across digital, email and offline channels.

·       Collaborate with internal and external stakeholders to create compelling, brand-aligned content.

·       Track and analyze campaign performance, using insights to refine future strategies.

·       Ensure brand consistency across all touchpoints.

Sales & Marketing Analytics

·       Analyze sales data to identify trends, opportunities, and areas for improvement.

·       Develop and recommend data-driven marketing strategies that directly support sales growth.

·       Collaborate with internal teams to align marketing efforts with commercial objectives.

·       Evaluate ROI of marketing campaigns and provide actionable insights to management.

·       Review and approve all marketing materials to ensure compliance with local and regional regulations (e.g., PDPA, SFA and etc).

CRM Implementation & Management

·       Lead the implementation and optimisation of Zoho CRM across sales and marketing functions.

·       Configure CRM workflows, dashboards, and reports to support lead generation, customer engagement, and performance tracking.

·       Train internal teams on effective CRM usage and ensure system adoption.

·       Maintain accurate and up-to-date customer data within the system.

Certification & ISO Management

·       Oversee compliance with industry regulations and internal policies.

·       Manage and maintain ISO documentation and records in preparation for internal and external audits (e.g., ISO 22000, SFA, HACCP etc.).

·       Coordinate certification and audits with relevant certification bodies.

·       Ensure timely updates and reviews of Standard Operating Procedures (SOPs) and quality manuals.

·       Act as point-of-contact during audit processes and follow up on corrective actions.

Compliance & Regulatory Oversight

·       Serve as the liaison between the marketing, operations and sales teams.

·       Stay updated on regulatory developments and assess their impact on marketing activities.

·       Maintain audit-ready documentation of approvals, campaigns, and compliance reviews.

·       Conduct internal training for marketing and sales teams on compliance best practices.

Job Requirements:

·      Diploma/Degree in Marketing, Communications, Business , or related field.

·      Minimum 5 years of experience in a hybrid marketing, analytics, or compliance role, preferably in the FMCG/Seafood industry.

·      Proficiency in data analysis using Excel, Autocount, marketing and CRM tools such as Zoho.

·      Strong analytical and problem-solving skills, with the ability to interpret data and extract meaningful insights and actionable recommendations.

·      Excellent communication skills, collaborative mindset and the ability to work effectively across various teams and functions.

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