Digital and Growth Marketing Manager

3 days ago

Remote, Singapore Vertical Institute Full time

Vertical Institute prepares individuals for the jobs of tomorrow. We are at the forefront of tech education, providing cutting-edge courses to individuals eager to upskill and stay relevant in today’s rapidly changing world. We specialize in teaching in-demand skills, building the next generation of changemakers and inventors through our world-class tech bootcamps in data analytics, AI, cybersecurity, UX/UI, and beyond.

Vertical Institute is accredited as an Approved Training Organisation (ATO) by SkillsFuture Singapore (SSG) and The Institute of Banking & Finance Singapore (IBF).

As the Digital and Growth Marketing Lead, you will be leading our dynamic marketing department, steering the ship towards uncharted waters of opportunity. You will be the chief strategist, executor, and visionary for all things digital marketing, with a keen eye on driving growth and scaling the business. You will report directly to the CEO.

**Responsibilities**:

- Strategic Leadership & Management:

- Directly lead, manage, and continually build a multi-faceted marketing team encompassing SEO, Organic Marketing, and Performance Marketing departments.
- Establish clear goals, objectives, and KPIs for each department ensuring alignment with overall company objectives.
- Strategy Development:

- Develop and oversee the holistic digital marketing strategy, ensuring alignment with the company's goals and objectives.
- Forecast marketing trends and perform consistent competitor analysis
- Performance Analysis:

- Employ data-driven decision-making processes to guide strategies, measure ROI and drive marketing optimizations.
- Collaboration & Communication:

- Collaborate with cross-functional teams (Marketing, Operations, Creative, Tech, Project Management, Sales) to deliver impactful marketing campaigns.
- Provide regular updates and reports on marketing metrics, challenges, and opportunities directly to senior leadership.
- Budget Management:

- Allocate and manage the marketing budget, ensuring optimal allocation across all channels and campaigns.
- Monitor expenditure, ensuring cost efficiencies and high returns.
- Continuous Learning & Innovation:

- Stay updated with the latest trends in marketing, tech education, and the competitive landscape.
- Advocate for continuous experimentation, testing new channels and strategies to increase market reach and conversion.

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 6 years of marketing experience with at least 3 years in a leadership role.
- Proven experience in leading and building teams
- Proven experience in overseeing and managing multi-channel marketing campaigns.
- Strong analytical, leadership, and communication skills.
- Proficient in using modern marketing tools and platforms.
- Passionate about tech education and the mission of Vertical Institute.

**What We Offer**:

- Competitive salary and benefits package.
- Flexible work-from-home arrangement.
- Opportunity to work in a fast-paced and dynamic environment.
- Chance to make a meaningful impact on learners' careers and lives.
- Collaborative and inclusive work environment.

**Job Types**: Full-time, Permanent

**Salary**: $5,000.00 - $8,000.00 per month

Schedule:

- Monday to Friday

Work Location: Remote

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