Market Intelligence Manager

**About Symrise AG**
Symrise is a global supplier of fragrances, flavors, food, nutrition, and cosmetic ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals and producers of nutritional supplements and pet food. Its sales of € 3.8 billion in the 2021 fiscal year make Symrise a leading global provider. Headquartered in Holzminden, Germany, the Group is represented by more than 100 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an integral part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process.

Symrise - always inspiring more

**Market Intelligence Manager (MI), APC**
As a leading authority in Flavors coupled with our broad expertise, we have expanded our business where we are able to add unique value in this age of technology and information delivering unparalleled consumer insights. This focal point position as the Market Intelligence Manager (MI) will be playing a key role in leading regional consumer understanding as well as leading the deployment and expansion of new digital market analytical tool to fulfil our vision of a continuous growth and bring healthier food & flavors to consumers through creation and connecting insights to help steer & support meaningful business impact. Additionally, you will be given opportunities to bring in your own innovative research designs, work with experts of different research domains in the team, with a strong interaction with internal stakeholders.

**The Position**:
Asia Pacific Consumer & Market Insights:

- Acting as an in-house consultant and insights campion to collaborate with cross-functional teams to answer business questions by using relevant research and data from below areas:

- Consumer understanding (usage, attitude, behaviour, preferences)
- Brand / product performance/consumer feedback
- Market / Product / Flavor Trends
- Customized market & category needs
- Support strategy planning and client engagement by connecting insights generated from primary research (Qualitative, Quantitative) and secondary research data (such as various databases, desk research, social data etc).

2. Lead the deployment and expansion of new digital market analytical tool:

- Develop and optimized the usage of up-to-date digital market analytical tools to generate the most agile and relevant trend analysis for the company, including social listening and social media analytics, eCommerce analysis etc.
- Manage partnership with social intelligence vendors, stay close to the latest technology and services in the marketplace.
- Cascade, train, and update market teams in APAC region on the use of those tools and capabilities to scale and maximum the business impact.

3. Communicate Insights within organization and drive actions:

- Leverage innovative ways to communicate insights within organization to maximize the impact.
- Organize and lead workshops with teams to drive outcome based on insights generated.
- Min Bachelor's degree in Marketing/Business/Sociology/Food Science or related disciplines.
- Possess 6 years’ experience in Market Research/Analytical/Insight’s role.
- Is an Intellectual curiosity, critical thinking, innovative professional who can leverage both primary research methodologies (Quantitative and Qualitative).
- Experience with digital content analysis (including social media analysis/social listening/eCommerce analysis is an added advantage.
- Adapter for analytical tools and methodologies and has excellent working knowledge with Microsoft Office especially Excel and PowerPoint.
- Does possess excellent communication skills including creating engaging convincing presentation with the ability of a storytelling approach.

Job Reference: SG00723