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Senior Professional, Performance Marketing
2 weeks ago
**Position Summary**:
The **Senior Professional, Performance Marketing** is responsible for SEA Regional Digital Performance Marketing in the eCommerce business function by facilitating sales targets & growth. He/she will require channel knowledge on executions, data analysis & optimizations. The essential scope of this role covers brand dotcom & marketplace business channels. The marketing channels that he/she is responsible for include Google Ads, Facebook Ads, Affiliate Marketing & Marketplace Advertising Tools to drive these business channels. Prior experience and knowledge in Digital Marketing &/or Ecommerce are preferred.
**Essential Duties & Responsibilities**:
Social Media & Google Advertising
- Oversee Facebook & Google advertising to attain sales targets and growth
- Propose customer acquisition/retention/engagement strategies & optimizations for paid social media & google ads performance
- Work with agency to implement new Facebook & Google updates & best practices
- Manage tactical & long-term campaigns on Facebook & Google channels
- Data analysis & reporting on social media & google performance
Affiliate Marketing & Regional Marketing Partnerships
- Oversee Affiliate Marketing channel to attain sales targets and growth on brand dotcom.
- Develop mid to long-term affiliate channel plans with sales and consumer growth targets
- Propose customer acquisition/retention/engagement strategies & optimization on cashback, content, coupon site
- Manage tactical & long-term campaigns on affiliate channels
- Propose plans with internal & external stakeholders on opportunities to extend brand partnerships regionally
- Data analysis & reporting on affiliate & partnership channel performance
Marketplace Advertising Tools
- Oversee Lazada & Shopee's advertising tool to attain sales targets and growth
- Work with agency & partners on customer acquisition/retention/engagement strategy
- Propose plans to internal stakeholders on growing product category with marketplace ad tools
- Manage tactical & long-term campaigns on marketplace channels
- Work with agency to implement new marketplace ad-tech updates and implementation
- Data analysis, management and reporting on marketplace performance
Marketing Reporting & Administrative
- Make data-driven decisions by analyzing data; campaigns, and product performance with analytics tools such as Omniture, Google Analytics
- Outline reporting to management on post-campaign results and future opportunities
- Manage contractual agreements in partnerships & financial administrations on marketing investments
**Qualifications (Knowledge, Skills & Abilities)**:
- Experienced general Digital Marketing experience and skillsets
- Worked in a fast-paced and dynamic environment with a strong ability to multi-task & juggle concurrent projects and channels
- Collaboration with internal and external stakeholders
- Demonstrated creative thinking, resourceful and ability to deal with ambiguity
- Logically thinking, good at analytics and making data-driven decision
- Strong presentation skills, communication and negotiation skills
**Education And / Or Experience**:
- 3-5 years of experience in digital marketing preferably in an agency, marketplace setting or any similar environment
- Bachelor’s degree in business management, marketing or related field preferred
