Associate Director, Next Tier

Job Description Summary

**Job Description**:
We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us

Job Summary

To direct the Next Tier (NT) (cross business teams) at BD India and achieve the deliverables in the NT segment as per Business plan for the BD India.

Develop a strategic plan to promote revenue, growth and profitability for the NT segment for Medication Delivery Systems Business Unit and Specimen Management business unit.

**Job Description**:

- To lead the strategy formulation and approach to NT market, which includes the Sales and Marketing of NT Business. The strategy would broadly include product, market, competition, people etc. for the NT Market.
- Build the framework for the sales organization within which people would find direction and prioritization for their work, and hence, perform as per the expected achievement and productivity levels.
- The position is expected to lead from the front and demonstrate high performance in a very collaborative manner by working with different stakeholders across four different business verticals.
- The key focus of the initiative is in mid-tier healthcare segment including Hospitals, Nursing Homes, Pathology Labs, Diagnostics Centres / Labs and Retail pharmacies. In this context, the position will play a lead role in building an efficient ‘GTM’ Model to optimise customer reach, devise and execute market development initiatives and drive profitable revenue growth from this segment.
- To play a lead role in building the sales organization, this includes people development, setting up and establishing systems & processes as well as setting-up performance benchmarks.
- To oversee the constant monitoring of competitive activities, trends and events in the market, with a view to ensure a highly pro-active management on business opportunities and hence market leadership.
- Steer consumer understanding through market research, incorporating insights from the research analysis into the marketing plans and continuously observing competition, both direct and indirect.
- The position would also contribute to overall management of the company.
- Leading the effort to develop new markets and new market segments for the company in the region.

**Requirements**:

- MBA with a graduate degree
- A minimum 12 years of Sales and Marketing experience in medical devices or pharmaceutical sales and with recent national leadership role in the healthcare industry.
- People leadership experience
- Experience in setting direction and providing effective solutions and initiatives to manage a growing industry/market segment
- Extensive knowledge of Indian healthcare market, practices, channel, and distributor management
- Proven experience in managing P&L for a business
- Strong business acumen and result oriented
- Strong analytical and negotiation skills
- Excellent communication skill
- Willingness to travel
- Ability to work well in a matrix organization

COMPETENCIES:
Living the BD values

Demonstrate the behaviors that are the foundation for becoming a great Company; great performance, great contribution, great place to work:

- We accept personal responsibility
- We treat each other with respect
- We always seek to improve
- We do what is right

Strategic Agility

Creates competitive and breakthrough strategies and plans:
Business Acumen

Demonstrates the ability to integrate an understanding of sound business fundamentals with in-depth knowledge of our market and industry:
Customer Focus

Is flexible and nimble in keeping up with customer needs; is on the cutting edge of defining their next level of expectations and working to exceed them.

Drive for Results

Consistently strives to achieve challenging goals and objectives whether individually or through others.

Organizational Agility

Understand complexities within the organization.

Managing, Leading and