Director, Luxury PR

**Job Number** 23098513

**Job Category** Public Relations & Communications

**Location** Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Management
**JOB SUMMARY**

Communications is a strategic function and encompasses the actions we take to influence our external guests, customers and community-at-large. Publicity, promotion and civic involvement are all means to accomplish the goal of enhanced brand and business perception when aligned with marketing objectives, enhanced business.

All consumer PR activities must be integrated into the continent’s overall Consumer Operations plan with a focus on brand communications and the customer loyalty function and must parallel the primary revenue objectives of the hotels/ resorts/ brands and parent company. The consumer public relations’ philosophy and culture must be paramount in all activities and showcase the strength of our brands.

The Director, Luxury PR & Communications - APEC is also responsible for the design, planning, strategy and execution of a holistic consumer public relations campaign, including F&B and leisure / destination PR.

**CANDIDATE PROFILE**

**Education and Experience**
- Formal training in Public Relations, a university degree or equivalent experience in public relations, communications or journalism.
- Five years minimum in public relations and luxury
- Consumer public relations and/or media experience/ corporate travel industry experience
- Experience in public relations agency/journalism background is a plus.

**Skills and Competencies**
- Solid strategic planning and budget setting abilities.
- Travel, hospitality, consumer goods industry or luxury goods background in public relations.
- Solid understanding of the print, electronic, broadcast and social arenas.
- Proficiency with Excel, PowerPoint and Word computer programs.
- Extensive knowledge of global social media platforms.
- Excellent English writing skills and oral proficiency; Good spoken and written language in Mandarin would be a plus.
- Solid understanding of the hotel business and/or travel industry.

**CORE WORK ACTIVITIES**
- Is expected to lead the Luxury PR function for the region nd work alongside the Brand Marketing team members to develop and execute the PR strategy plan of brand marketing campaigns and initiatives.
- Drives and elevates the luxury brand portfolio preference, loyalty program preference, Food and Beverage reputation in the region through leadership. Ensures synergies are outlined and identified which complement and support Consumer Operations plans for APEC.
- Develops and executes innovative Public Relations and publicity programs that will increase revenue and awareness, creating a positive perception of the brands. Programs should address specific needs as outlined in the marketing plan(s) and capitalize on unexpected opportunities as they arise.
- Design brand communications strategy and drives awareness and preference on halo hotels and restaurants as identified by APEC Regional team.
- Provides support in strategic planning and integration within region/ hotels to brand standards.
- Appoints and manages consumer brand PR agencies to leverage the strength of the brands and past successes to produce opportunities for the brands in the region and beyond, as well as leads with the goal to produce brand results in all projects and undertakings. Manages Luxury Brand PR budget.
- Elevates our luxury brands through special events, promotions, company-wide promotions to strengthen recognition and understanding of properties in marketplace.
- Provides timely and accurate responses when media queried. Stays abreast of news; launches proactive communications plan internally and externally.
- Maintains professional relationships with media, bloggers, influencers and gain cooperation and respect to earn a reputation as a source of reliable, newsworthy information.
- Develops PR strategies and tactics with a mindset of effectively leveraging social media channels at global, regional and hotel levels.

**MANAGEMENT COMPETENCIES**

**Leadership**
- **Communication** - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
- **Leading Through Vision and Values** - Keeps the organization's vision and values at the forefront of decision making and action.
- **Managing Change** - Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.
- **Problem Solving and Decision Making** - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions