Lead Generation Specialist

WE ARE HIRING A LEAD GENERATION SPECIALIST(B2B MARKETING)

Are you ready to join the world's premier MarTech solution?

TLC has become THE global MarTech solution to reward consumer behaviour with experiences. Now operating from 14 worldwide hubs, the TLC COSMOS Platform connects millions of consumers with over 150,000 experience reward venues. We trust in decades of proprietary data to ensure we offer the right experience to every individual.

In 2024, TLC formed a strategic partnership with BD-Capital, a private equity firm. The collaboration provides both financial backing and strategic guidance, fueling TLC's mission to enhance its market leadership and expand its global footprint in data-driven loyalty solutions.

At TLC, we know that experiences make life more rewarding

We are looking for innovative, passionate and caring people to join our team and help us continue to build our success story

**Job Summary**:
TLC Worldwide is a fusion of marketers and dealmakers, renowned for delivering award-winning promotional and loyalty programs. We’re seeking a junior Lead Generation specialist with a great digital marketing background to support with our lead generation efforts across APAC. This role is pivotal in implementing strategies that help generate qualified leads and build TLC’s brand reputation. You’ll be required to work closely with the Marketing Manager to contribute in achieving the region’s key performance targets.

**Key Responsibilities**:

- Assist the marketing manager in lead generation efforts to attract and support the sales team in nurturing leads.
- Support in social media (Eg; Instagram, LinkedIn) content to boost APAC brand presence and engagement.
- Assist in developing B2B CRM efforts, including helping to craft and segment targeted marketing e-shots that align with ongoing sales activities.
- Research on industry or sector trends to create engaging and insightful content, including posts, articles, and more.
- Support the marketing manager in strengthening the APAC website and improving SEO by updating content to increase inbound leads.
- Collaborate with the marketing and creative team to brainstorm strategic ideas and marketing campaigns aimed at increasing outbound leads.

**Skills and Qualifications**:

- Diploma or Degree in Business, Marketing, E-commerce, or a related field.
- Minimum 1-2 years of relevant experience. Fresh graduates with internship/attachment experiences are welcome to apply.
- Have experience in generating leads and/or customer acquisition through digital channels.
- Good understanding of social media platforms, particularly Instagram and LinkedIn.
- Able to conceptualize content for CRM, website, and marketing e-shots.
- Ability to conduct research and translate insights into valuable marketing content.
- Good communication and able to work in a team environment.
- Ability to measure results and report on performance.
- Experience in supporting website content with SEO principles (WordPress or similar platforms is a plus).
- Familiar with digital marketing tools (e.g., Dynamics D365, Canva, Mix Panel).

Here's what we've got to offer:

- Dynamic & collaborative team
- Creative work environment
- Career progression and upskilling opportunities
- Weekly Happy Hour
- TLC Wellness
- Global Clients & Team exposure
- TLC 'Fun Club' & Social Calendar (known to include pizza deliveries)
- TLC Gives Back - Charity partner/off site days.
- 'The Frankies' - Our very own awards/staff recognition event.

Being a people-led business, we hire upon values and believe that our people are what make the beloved TLC culture so unique.

At TLC we aim to create a ‘world within the world’ that is free from prejudice, bias and inequity.

A world where diversity is valued and celebrated, and where we work hard to ensure all our wonderful people are given equal opportunity to succeed.