CRM Lead

3 days ago

Singapore ASPIRE FT PTE. LTD. Full time

2 years exp

**Roles & Responsibilities**

**About the role**:
The CRM team at Aspire focuses on business objectives related to engagement, retention and reactivation. We’re looking for a highly-driven and experienced **CRM Lead **to join our regional Marketing team. You should be an analytical thinker and excellent communicator with a growth mindset. You should have experience in B2B app-based companies (fintech/startups) and a deep understanding of CRM lifecycles and best practices. If you have all of the above and you thrive in a fast-paced and dynamic work environment, this is the role for you.

**What you will be doing**:

- Strategise, create and execute on lifecycle and other CRM marketing campaigns across the region
- Collaborate with other Marketing teams in campaign management, user targeting, campaign measurement and optimisation
- Drive campaign strategy for each market based on data-driven insights from campaign performance, flows, and experiments
- Define metrics, measure performance, monitor KPIs and derive actionable insights
- Develop an experimentation roadmap, run experiments and scale campaigns based on results
- Work closely with our Business Intelligence team to ensure constant CRM innovation
- Stay updated with class acquisition, retention and advocacy practices

**What you will need**:

- Minimum 2 years of working experience in CRM in a Marketing or startup environment
- Skilled in customer segmentation, messaging, and CRM best practices
- Strong attention to detail and communications skills with an execution mindset
- Excellent organisational and problem-solving skills
- Good business acumen and ability to see the big picture and dive deep as required
- Prior working experience in an ASEAN market (working or educational)
- Prior experience in technology or financial service industries will be an added advantage

Aspire is the leading all-in-one finance operating system for growing businesses in South-East Asia. We are on a mission to reinvent business finance for a new generation of entrepreneurs and business owners, empowering startups to realise their full potential.

Founded in 2018 by former Lazada founders and executives, **Aspire has raised over USD 200M+ across equity and debt from world-class investors.** To power our solutions we have partnered with some of the best companies in the world such as Visa and Wise.

In 2020 we were awarded **Hottest Startup by Singapore Business Review** and **Finalist MAS Fintech Awards, **and in 2021** **were named in **LinkedIn’s Top 5 Startups to work for in Singapore.** We currently have over 170 employees across offices in Singapore, Indonesia, Vietnam and a flexible working culture.

You will be amazed by the energy and experience of our team. We are a team of ex-entrepreneurs, ex-founders, and high-achievers with international backgrounds. We team up to reach the highest standards in what we do, and don’t take NO for an answer.

We are expanding rapidly. Are you a top talent? Are you passionate about entrepreneurship? Join us and make an impact in the fintech space.

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