Senior Performance Marketing

3 days ago

Singapore Shopee Full time

Department Marketing
- LevelExperienced (Individual Contributor)
- LocationSingapore

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Lead the design, planning, and execution of high-impact digital marketing campaigns across multiple marketing channels
- Drive campaign optimisation using data-backed insights to enhance ROI, and meet KPIs across markets
- Collaborate with regional and cross-functional teams to develop full-funnel marketing strategies, ensure accurate evaluation of digital campaign impact through effective tracking and attribution, and tailor localised solutions for diverse market challenges.
- Consistently drive user engagement and retention through innovative marketing strategies
- Understand user segmentation and lifecycle systems to drive user activity through refined operations
- Stay up-to-date with emerging trends in social media platforms and translate them into actionable growth and media planning opportunities

**Requirements**:

- Bachelor’s Degree and above in any field
- At least 5 years of total working experience
- At least 3 years of experience in performance marketing with a focus on the paid ads domain
- Strong analytical, critical thinking, and problem-solving skills
- Exceptional communication skills, both written and verbal
- Familiar with internet advertising technologies, including tracking and attribution models
- Ability to multitask efficiently, detail-oriented, and adaptable to a dynamic environment

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