Brand Manager

2 days ago

Central Singapore WORKLE PTE. LTD. Full time

**Location**
- Singapore, Central Singapore**Job Type**
- Permanent**Salary**
- $5,500 - $7,000 Per Month**Date Posted**
- 5 hours agoAdditional Details

**Job ID**
- 133673**Job Views**
- 1Roles & Responsibilities
- Industry: FMCG
- Location: Ang Mo Kio
- Salary: up to $7,000

**Job Duties**:

- Develop and set brand identity, character, tonality & values to ensure brand strengths and visibility through innovative and successful Branding campaigns
- Assesses market competition by comparing the company's product to competitors' products.
- Work closely with the Marketing, Sales, Supply Chain/Logistics, Finance and Procurement teams to ensure project requirements are met on a timely basis
- Responsible for portfolio deployment, campaign translation and execution, artwork translation, brand management and compiling and sharing key market insights conform agreed brand meaning and visual identity
- Accountable for new product development, brand concepts including packaging designs to ensure category planning and brand growth through managing the product adaptations
- Plan and manage individual brand’s budget, including approval and detailed monitoring of all advertising and promotion expenses, sponsorships, etc.

**JOB RELATED SKILLS**
- Ability to identify or determine key priorities and brand needs.
- Understanding of the company’s business strategies, competitive environment and industry trends to proactively anticipate business needs and develop appropriate objectives and strategies.
- Ability to translate marketing strategy into tactics and ideas into action.
- Ability to work harmoniously and develop interpersonal relationships with a variety of personality types; to be flexible and adaptable to various social styles

**REQUIREMENTS**:

- Degree in Marketing or equivalent.
- At least 5 years of relevant experience in FMCG (Fast-moving consumer goods) environment or related field with good knowledge of consumer marketing.

Tags

brand

manager

fmcg

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