Social Media Manager

4 days ago

Singapore ADORA BEAUTY AND SPA PTE. LTD. Full time

**A Social Media Marketing role**

involves managing a company's online presence across various social media platforms to build brand awareness, engage with audiences, and drive business objectives. Here are the common responsibilities and key aspects of this role:
**Responsibilities**:

- **Strategy Development**:

- Create and implement a social media strategy that aligns with the company's business goals and target audience.
- Develop content plans and campaigns to increase brand awareness and engagement.
- **Content Creation and Management**:

- Develop and curate engaging content tailored to each platform (e.g., text, images, videos).
- Schedule and manage content publishing using tools like Hootsuite, Buffer, or Sprout Social.
- **Community Engagement**:

- Monitor social media channels for mentions, comments, and messages, and respond in a timely and appropriate manner.
- Engage with followers, address concerns, and foster a positive community around the brand.
- **Analytics and Reporting**:

- Track, analyze, and report on social media performance metrics (e.g., reach, engagement, conversions).
- Use insights to optimize social media strategies and content.
- **Campaign Management**:

- Plan and execute social media advertising campaigns, including budgeting, targeting, and performance analysis.
- A/B test different ad creatives and strategies to improve results.
- **Trend Monitoring**:

- Stay updated on social media trends, tools, and best practices.
- Monitor competitors and industry trends to identify opportunities and threats.
- **Collaboration**:

- Work closely with other departments (e.g., marketing, sales, customer service) to align social media activities with broader company objectives.
- Collaborate with influencers or brand ambassadors for promotions and partnerships.
- **Crisis Management**:

- Develop and execute a plan for managing potential social media crises or negative publicity.
- Address any issues quickly and professionally to protect the brand’s reputation.
- **Brand Consistency**:

- Ensure that all social media content is consistent with the brand’s voice, style, and messaging.
- Maintain brand guidelines and ensure adherence across all platforms.
- **Budget Management**:

- Oversee social media budgets, including advertising spend and tool subscriptions.
- Track ROI and adjust budgets based on campaign performance and business goals.

**Skills and Qualifications**:

- **Communication Skills**:Excellent written and verbal communication abilities to create engaging content and interact with followers.
- **Analytical Skills**:Ability to analyze data and metrics to inform strategy and measure success.
- **Creativity**:Strong creative skills to develop compelling content and campaigns.
- **Technical Proficiency**:Familiarity with social media management tools and analytics platforms.
- **Time Management**:Ability to manage multiple tasks and deadlines efficiently.
- **Adaptability**:Willingness to adapt to changing trends and platform algorithms.

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